Luxury Brand Management
Course
In London
*Indicative price
Original amount in EUR:
1,895 €
Introduction to the basics of marketing and communication strategies for the fashion industry.
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Type
Course
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Location
London
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Duration
4 Weeks
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Start date
Different dates available
Luxury brand management is quite unlike other forms of brand management. On this exciting course you will learn how to identify luxury target customers and their needs and develop an understanding of how to build target customer profiles. Gain insight into the importance of social digital platforms in the formation of successful branding, and how to approach the concept of luxurious branding in the heart of London and Paris.
Learn about the importance of social digital platforms in the formation of successful branding and how to approach the concept of luxurious branding in the heart of a world fashion capital
Facilities
Location
Start date
Start date
About this course
This programme is ideal for anyone looking to change career, choose a field of study in fashion or marketing, or those who wish to run their own luxury business . It is suitable for anyone who wants to develop their practical understanding of the luxury brand world. By the end of the course you will be equipped with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.
* Please note that B2 English is required
This course is designed for anyone from a beginner to a fashion professional, who wishes to enhance their fashion awareness in an important fashion capital, or pursue a degree or career in luxury brand management.
18+
Age Limit
Bayswater Fashion Certificate
Luxury Brand Management
Key facts
4 weeks, 60-hour course
Luxury Brand Management lectures
Luxury Brand Management lectures
(9 hours per week)
Group projects
(3 hours per week)
Workshops and industry visits
(3 hours per week)
Final presentation & end-of-course ceremony
Upper-Intermediate English level
Start dates: 3 Feb, 4 May, 3 Aug, 2 Nov
Luxury Brand Management Certificate from Bayswater College
One of our advisors will contact you for a needs analysis and level test to make sure you are ready to join this course with us!
The advisor will also prepare you an offer with current discounts that we may have.
Lecture-style classes taught by outstanding industry professionals
Exceptional morning programming with visits to key fashion locations
Workshops, company visits and guest lectures from the fashion industry
Group work, culminating in an end of course presentation
Reviews
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Great
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Course rating
Recommended
Centre rating
Oladele Caleb Omole
Subjects
- Marketing1
1 students say they acquired this skill
- Brand Management
11 students say they acquired this skill
- Branding
11 students say they acquired this skill
- Industry
- Fashion Textile
11 students say they acquired this skill
- Management
11 students say they acquired this skill
- Digital Strategy
- Media
- Social Media
11 students say they acquired this skill
- Product Development
11 students say they acquired this skill
Teachers and trainers (1)
College Members
teachers and administrators
Course programme
Course Syllabus- The History of Luxury Brands
- The History of Luxury Brands
- The Fashion Market Consumerism and customer psychology
- Luxury fashion products and audiences
- Business logic and the product development process
- What is a luxury brand concept? How to generate luxury
- Creating a new brand concept
- Applications of luxury marketing in shows and events
- Public Relations and social networking
- Marketing planning
Course features- Lecture style classes taught by industry professionals, academics and highly qualified creatives
- Lecture style classes taught by industry professionals, academics and highly qualified creatives
- Case study: Louis Vuitton –Use of exclusivity in marketing
- Workshops, industry visits, and guest speakers from the fashion industry
- Group project culminating in an end-of-course presentation
- Career advice
- Be introduced to the city’s main fashion spots and luxurious brand venues
- Be introduced to the city’s main fashion spots and luxurious brand venues
- Learn how to stay relevant and how to create new luxury fashion concepts
- Experience established luxurious brand houses and PR offices
- Gain access to exclusive PR and fashion events in the city for insights to the world of fashion and a chance to meet and collaborate with other industry professionals
Luxury Brand Management
£ 1,630.65 VAT inc.*Indicative price
Original amount in EUR:
1,895 €
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