Fashion Photography

Content

We aim to provide a unique context in which you'll be able to find your own style and graduate with an authentic and original take on fashion photography. We are developing a new and critical visual language, which examines the ideology, politics and context of fashion - providing a solid basis for using the power of narrative and storytelling through photographic images.

You'll be taught the technical skills of photography, whilst exploring images that range from haute couture to street style, from advertising campaigns to designer look-books, from art gallery to shop window and from fanzine to the glossy magazine - developing a critical and analytical view of global style and the cultural landscape of the fashion industry.

You will become familiar with location and studio shooting, using the College's photography studio facilities and state of the art darkrooms, and explore digital image production and manipulation. You will experience working in teams and building relationships with stylists, make up artists, model agencies, and art directors. These will provide a solid foundation for running your own business, working in the fashion industry or pursuing studies at postgraduate level.

Students leave the course with a portfolio of images which showcase their skills as image makers. Students successfully completing the course can expect to work across a broad range of media including fashion, style, music and advertising as freelance photographers.

Structure

This three-year course is divided into three stages.

Year 1

You will be introduced to the breadth of intellectual, practical and transferable skills required in fashion photography. You will have an introduction to studio and location fashion photography and digital imaging related to a grounding in image construction, art direction and the development of visual language together with the examination of signature style in photography.

Course units include:

• Image Construction
• Visual Language
• Signature Style

Year 2

This year will encourage the exploration of fashion photography in themed projects workshops where you will create styled images for the fashion industry and its media production and use. You will be introduced to new media and where appropriate will be encouraged to further this work through Cultural and Historical Studies units. Other Cultural and Historical Studies units offer a chance for you to engage with the moving image or to further extend your study of the creation of styled images along with analysis examination of images on the printed page.

Year 3

The emphasis of the third year is on self-directed study and the integration of critical theory with your practical work. You will produce a body of work to a level of professional quality relevant to the course specific fashion-imaging context.