Finding And Writing News for Websites

Short course

In London

£ 380 + VAT

Description

  • Type

    Short course

  • Location

    London

  • Duration

    1 Day

Suitable for: Communications staff and PRs who look after websites, but have little experience or training in finding and writing news stories. Also for journalists who have not written news online, or never been trained to find news stories.

Facilities

Location

Start date

London
See map
The Pma Centre For Media Excellence, 7a Bayham Street, Mornington Crescent,, NW1 0EY

Start date

On request

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Reviews

Course programme

Course content:

Invaluable for all those who want to keep their websites topical with news information to attract search engines. Covers what news is, identifying stories and writing them for the web.

- How online news differs from print

- Finding stories, where to look and how to verify the source

- Useful research techniques

- How to plan what you write

- Story structure, with emphasis on intros that grab attention

- Positioning on the websites and how search engines work

- The news pyramid and other techniques

- Interviewing for a news story

- Rewriting news press releases for websites

- Tying in with illustrations

Finding And Writing News for Websites

£ 380 + VAT