Finding And Writing News for Websites
Short course
In London
Description
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Type
Short course
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Location
London
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Duration
1 Day
Suitable for: Communications staff and PRs who look after websites, but have little experience or training in finding and writing news stories. Also for journalists who have not written news online, or never been trained to find news stories.
Facilities
Location
Start date
Start date
Reviews
Course programme
Course content:
Invaluable for all those who want to keep their websites topical with news information to attract search engines. Covers what news is, identifying stories and writing them for the web.
- How online news differs from print
- Finding stories, where to look and how to verify the source
- Useful research techniques
- How to plan what you write
- Story structure, with emphasis on intros that grab attention
- Positioning on the websites and how search engines work
- The news pyramid and other techniques
- Interviewing for a news story
- Rewriting news press releases for websites
- Tying in with illustrations
Finding And Writing News for Websites