Forecasting Subject Lines

When it comes to business writing, it seems the body of the email or document gets the majority of our attention. If we’re writing to get things done (which we should be), then we’re focused on what the reader wants. We’re taking the time to ensure the opening paragraph contains the action item, the middle paragraph contains the key points, and our closing paragraph contains a specific deadline. All of this is good. However, because so much of our effort goes towards writing the email, we often forget about one of the most important aspects of business writing: the subject line.

Since a significant amount of our written communication is delivered by email, it is critical to compose great emails at work. This includes not only using the best writing model (Three-Paragraph Model, Three-Paragraph Model with a List, or the Heading Model), it also involves creating a great subject line to capture the reader’s attention and forecast what your email is all about.

By completing this course, you will:

Be able to write a concise and effective subject line