Fundamentals of Marketing

The Chartered Institute of Marketing

Training

In London and Birmingham

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and demonstrate how these can be applied to improve marketing effectiveness and your organisation’s performance.

Facilities

Location

Start date

Birmingham (West Midlands)
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Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

If you are newly appointed to a marketing function (less than two years’ experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation. No prior knowledge of marketing is required for this workshop.

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Subjects

  • Marketing
  • Marketing Audit
  • Marketing Plan u
  • Marketing Tools
  • Marketing Mix
  • Marketing plan
  • Marketing Strategy
  • Marketing Processes
  • Marketing Campaigns
  • Marketing Techniques

Course programme

Learning outcomes
  • Understand what marketing is and how it improves your organisation’s profitability and competitiveness.
  • Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation.
  • Develop an understanding of marketing skills and knowledge that combine principles of marketing strategy and tactics to successfully manage and deliver marketing plans.
  • This knowledge of marketing principles can be used to support your future career development.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Fundamentals of Marketing

£ 595 + VAT

The best Other Marketing courses

See all

See all