Fundamentals of Marketing for NFP and Public Sector
Training
In London
Description
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Type
Training
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Level
Intermediate
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Location
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Duration
1 Day
Delivering high quality service and performance is the name of the game for public sector and not for profit making organisations. Marketers in these complex and dynamic sectors require skills and knowledge that combine marketing strategy and tactics to successfully manage, adapt and deliver best marketing practice.
Facilities
Location
Start date
Start date
Start date
About this course
Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing. Managers and employees involved in service development, service delivery and relationship management. Its focus is on tactical execution aligned to an organisations overall goals and strategy. No prior knowledge is assumed on this workshop.
Reviews
Subjects
- Marketing
- Public Sector
- Customer and market
- Marketing Tools
- Marketing Strategy
- Marketing Processes
- Marketing Management
- Marketing Planning
- Marketing Communications
- Marketing Segmentation
Course programme
Apply the basic concepts and principles of marketing to become more customer and market-driven:
- Understand marketing terminology in the context of Public sector/NFP.
- Segmenting your market.
- Understand and develop an analysis of the marketing environment.
- Marketing planning templates and process.
- Multiple markets and stakeholder management.
- Understand the marketing mix and its application.
- Discriminate between good and bad marketing practice.
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
Fundamentals of Marketing for NFP and Public Sector