Fundamentals of Marketing for NFP and Public Sector

Training

In London

£ 595 + VAT

Description

  • Type

    Training

  • Level

    Intermediate

Delivering high quality service and performance is the name of the game for public sector and not for profit making organisations. Marketers in these complex and dynamic sectors require skills and knowledge that combine marketing strategy and tactics to successfully manage, adapt and deliver best marketing practice.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing. Managers and employees involved in service development, service delivery and relationship management. Its focus is on tactical execution aligned to an organisations overall goals and strategy. No prior knowledge is assumed on this workshop.

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Reviews

Subjects

  • Marketing
  • Public Sector
  • Customer and market
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Management
  • Marketing Planning
  • Marketing Communications
  • Marketing Segmentation

Course programme

Learning outcomes

Apply the basic concepts and principles of marketing to become more customer and market-driven:

  • Understand marketing terminology in the context of Public sector/NFP.
  • Segmenting your market.
  • Understand and develop an analysis of the marketing environment.
  • Marketing planning templates and process.
  • Multiple markets and stakeholder management.
  • Understand the marketing mix and its application.
  • Discriminate between good and bad marketing practice.

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

Fundamentals of Marketing for NFP and Public Sector

£ 595 + VAT