Fundamentals of Marketing Research Training

The relevant data and information that is collected through the market research is used by the marketing managers to make marketing and promotional decisions and solve many marketing issues. Marketing research concentrates on customers, the company and its competition. Companies have to understand and react to the requirements of the customers, and what competitors are offering.

The market research people have capability and skill to go deep insight into the data and formulate strategies accordingly. The career option for the suitable candidates goes into three fields: supplier or research firms, client-side organizations or through advertising agencies or consulting firms.

Candidates generally enter as a researcher in research supplier or research firms who serves the clients with their research capabilities and strategies. These supplier firms can be small to multi-national companies to specialized firms. The advantage of working in these firms is that candidates can get a lot of experience. A candidate would be working on the different kinds of projects with the different method, processes and survey designs.

Besides acquiring strong mathematical or analytical skills, a market researcher or a professional should be a good communicator, have good quantitative skills, knowledge of gathering and analyzing data. Besides, he should be computer savvy and mastery in multiple languages.

The center will contact you once you have sent your information through the form.