Birmingham City University

Future Media - MA / MSc

Birmingham City University
In Birmingham

£8,900
+ VAT
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Important information

Typology Master
Location Birmingham
Duration 1 Year
Internship Yes
  • Master
  • Birmingham
  • Duration:
    1 Year
  • Internship
Description

Our courses ensure you gain real-world experience and knowledge so that you are ‘agency ready’ when you graduate. In your year on the programme, you’ll be planning digital marketing and advertising campaigns with leading digital agencies, developing brand and product promotions with prestigious clients, making mobile, social and virtual content with award-winning industry professionals and building new user journeys with emerging technologies and state-of-the –art resources.

You’ll be working from nine-to-five, four days per week for nine months in the Future Media: Pro Studio at Birmingham City University’s new £260 million City Centre campus. For the remaining three months you’ll be working with your choice of industry partner to professionalise your own expertise in the agency skill-sets you want develop: MA students tend to choose broad, strategic and creative roles while MSc students often prefer tactical, planning and analytics jobs. Either way, we’ll give you the tools you need to realise your ambitions.

You’ll get to work with top agency professionals and impressive client accounts on state-of-the-art campaigns as you tackle challenging briefs with our industry partners who include some of the worlds most important agencies: Unruly, Mediacom, Think Jam, Found, Red Bee Media, AMV XLAB and SapientNitro. And, you’ll be working in multidisciplinary teams to broaden your skill-sets as well as fine-tuning your own expertise with your MA and MSc peers.

Facilities (1)
Where and when
Starts Location
On request
Birmingham
West Midlands, England
See map
Starts On request
Location
Birmingham
West Midlands, England
See map

To take into account

· Who is it intended for?

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

· Requirements

You will be required to undertake a set task as part of the interview process to assess your aptitude for either route-way. A place on the MSc or MA will be offered, subject to both your preferences and the potential you can demonstrate. You will not be required to commit to a particular route-way at the online application stage, so if you are unsure which route to apply for this can be discussed during the interview.

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Opinions

4.5
Course rating
100%
Recommended
4.6
excellent
Centre rating

Reviews on this course

S
Student Reviewer
4.5 24/05/2019
About the course: The student union was great and the facilities were fine. The societies and the club were well organized.Anyway, I don't consider myself prepared for the job by the university.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Reviews gathered by Emagister & iAgora

Achievements for this centre

This centre has demonstrated its quality on Emagister
9 years with Emagister

What you'll learn on the course

Design
Marketing
Digital Marketing
Art
Project
Planning
Industry
Social Media
Project Management
Media
Production
Relationship Management
Creative Direction
Digital Production
Film Marketing
Future Media
Digital Marketing Discovery

Course programme

MA Pathway Modules

For MA students, the learning experience and outcomes concentrate on:

  • Client account handling and creative direction.
  • Creative brief writing, concept development, visualisation and copywriting.
  • Customer relationship management, task models, user journeys and wire frame development.
  • Creative skills development in design, brand development and guardianship.
  • Web analytics, search and social media monitoring.
  • Video content creation, production and delivery for deployment.

Digital Marketing Discovery

20 credits

Design (strategic) and Project Management (creative)

40 credits

Digital Production

20 credits

Deployment (strategy) and Creative Direction

40 credits

Film Marketing , Planning and Deployment (optional)

20 credits

Final Major Project

60 credits

MSc Pathway Modules

For MSc students the learning outcomes focus on:

  • Client account handling and campaign planning.
  • Strategic approaches to audience research, competitor analysis and brand auditing.
  • Technical brief writing, media planning and measurement.
  • Customer relationship management, user experience mapping and prototyping.
  • Web analytics, search and social media monitoring.
  • Digital media asset development, video production, optimisation and monetisation.

Digital Marketing Discovery

20 credits

Design (tactics) and Project Management (planning)

40 credits

Digital Production

20 credits

Deployment (planning) optimisation and attribution

40 credits

Film Marketing , Planning and Deployment (optional)

20 credits

Final Major Project

60 credits


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