GDPR for the Marketer

The Chartered Institute of Marketing

Training

Online

£ 175 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

  • Methodology

    Online

  • Class hours

    3h

  • Duration

    Flexible

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

GDPR requires a focus on accumulating and processing legally compliant personal data, enabling you to target an engaged customer base, with more personalised journeys. As this is likely to result in a higher return on investment, GDPR provides marketers with a game-changing opportunity.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

This online, interactive course provides guidance on how to ensure your marketing strategy and campaigns are compliant with the GDPR. It takes an in-depth look at the key areas that will have a direct impact on marketing and the challenges that GDPR poses to the marketing list industry.

This online course is for anyone who works in marketing or wants to know how GDPR impacts the marketing industry.

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Subjects

  • GDPR
  • Marketers
  • Marketing
  • Marketing Audit
  • Marketing Plan u
  • Marketing Tools
  • Marketing Mix
  • Marketing plan
  • Marketing Strategy
  • Marketing Processes
  • Marketing Campaigns

Course programme

Learning outcomes
  • The key elements of GDPR that affect marketers and the opportunity it provides
  • Compliant opt-ins and opt-outs with everything you need to know around consent
  • Best practice email, text and direct mail campaigns and learn how to keep people subscribed
  • How to treat legacy contacts if you have relied on consent as their legal basis
  • What ‘legitimate interest’ means and what to do if you are not sure that legitimate interest applies to you
  • Whether to rely on consent or legitimate interests as your legal grounds for processing personal data
  • The challenges GDPR poses to the marketing list industry and what the risks are for buyers of marketing lists

Following purchase, we’ll send you a link to the online course within one working day. You’ll then be able to access the course for a year from the date of purchase, enabling you to refresh your memory as often as you like.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

GDPR for the Marketer

£ 175 + VAT

The best Other Marketing courses

See all

See all