Get into Marketing

Pitman Training London

Vocational qualification

Blended learning in London

Price on request

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Description

  • Type

    Vocational qualification

  • Methodology

    Blended

To teach the basics of marketing. Suitable for: Those who wish to gain an introduction to marketing principles

Important information

Documents

  • Get into Marketing Course Outline

Facilities

Location

Start date

London
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Salisbury House, London Wall, EC2M 5QQ

Start date

Different dates availableEnrolment now closed
London
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26 Eastcastle Street, W1W 8DQ

Start date

Different dates availableEnrolment now closed

About this course

Experience of using Windows, Word and Excel to proficient level together with Publisher. Some experience of using the Internet and Mail Merge

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Reviews

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 15 years

Course programme

Course Content:

  • Lesson 1: The importance of marketing, company case studies, market research, competitor research
  • Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy, promotion strategy
  • Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques, press releases
  • Lesson 4: Marketing on the World Wide Web, attending and exhibiting at trade shows
  • Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing

Features:

  • Structured modular approach to make learning easy
  • An animated Wizard to assist in the learning process
  • Practical exercises to consolidate knowledge gained using Word, Excel and Publisher

Benefits:

See related categories

Get into Marketing

Price on request

The best Other Marketing courses

See all

See all