Relationship Marketing

5.0
1 review
  • I had the 2 days training and it was beyond excellent. I have learned so much in 2 days that it has given me a lot of confidence which I did not have before. I got so much out of my equipment too. I highly recommend this training to anyone to improve their knowledge of live sound engineering.
    |

Short course

In Nottingham, Birmingham, Bristol and 4 other venues

£ 430 VAT inc.

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Description

  • Type

    Short course

  • Level

    Intermediate

  • Location

    At 7 venues

Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.

Facilities

Location

Start date

Birmingham (West Midlands)
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Landmark, 2 Snow Hill Queensway Birmingham

Start date

AugustEnrolment now open
Bristol (Gloucestershire)
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Landmark, 5th Floor, One Temple Quay Temple Back East Bristol

Start date

MayEnrolment now open
Edinburgh (Midlothian/Edinburghshire)
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Edinburgh Training and Conference Venue 16 St. Mary's Street Edinburgh

Start date

AugustEnrolment now open
Leeds (West Yorkshire)
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Otley Road, Leeds LS16 5PS. Weetwood Hall Hotel | Conferences | Events

Start date

JulyEnrolment now open
London
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&Meetings 150 Minories Aldgate London

Start date

JuneEnrolment now open
Manchester (Greater Manchester)
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Cheadle House Cheadle Royal Business Park Cheadle Manchester

Start date

JuneEnrolment now open
Nottingham (Nottinghamshire)
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Village Hotel Club Nottingham Brailsford Way, Chilwell Nottingham

Start date

MayEnrolment now open
See all (7)

About this course

Gain knowledge of marketing principles and ideas to make most effective use of marketing support/materials
Understand the importance of relationship marketing and the life time value of customers
Understand the buying behaviour of organisations
Review current marketing activity and discuss ways to maximise impact

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Reviews

5.0
  • I had the 2 days training and it was beyond excellent. I have learned so much in 2 days that it has given me a lot of confidence which I did not have before. I got so much out of my equipment too. I highly recommend this training to anyone to improve their knowledge of live sound engineering.
    |
100%
5.0
excellent

Course rating

Recommended

Centre rating

Nick

5.0
25/03/2019
About the course: I had the 2 days training and it was beyond excellent. I have learned so much in 2 days that it has given me a lot of confidence which I did not have before. I got so much out of my equipment too. I highly recommend this training to anyone to improve their knowledge of live sound engineering.
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 13 years

Subjects

  • Marketing Tools
  • Marketing
  • Marketing Strategy
  • Marketing Communications
  • Relationship Marketing
  • Marketing Segmentation
  • Relationship
  • Marketing Practices
  • Theories of Marketing
  • Personal Marketing

Course programme

Relationship Marketing - Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45 -10:10 Theories of Marketing (The 7 Ps and best marketing practices)

10:10 - 10:30 TASK 1 (Strategic marketing options)

10:30 - 10:45 TASK 2 (What is relationship marketing?)

10:45 - 11:00 Coffee

11:00 - 11:30 The Importance of Relationship Marketing (Lifetime values using pre-course assignment part 1)

11:30 - 12:00 Your Marketing Choices (The Marketing Mix)

12:00 - 13:00 TASK 3 (Impersonal v Personal Marketing)

13:00 - 14:00 Lunch

14:00 - 14:20 Organisational Buying Behaviour (Wind's 12 Stage Model)

14:20 - 14:40 TASK 4 (Developing Relationships with the Five Types of Group Decision Makers)

14:40 - 15:00 Planning and Control (Using the SOSTT +4Ms effectively)

15:00 - 15:30 TASK 5 (Using work completed in the pre-course assignment part 2, delegates w ill develop their marketing ideas around a specific campaign)

15:30 - 16:30 TASK 6 (Using work completed in the pre-course assignment part 3, delegates will discuss ways of measuring effectiveness of different marketing options.)

16:30 - 16:45 Summary & Action Plans Agreed

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Relationship Marketing

£ 430 VAT inc.