Getting the Most out of Exhibitions

Getting the Most out of Exhibitions

(1 day)

Ideal for

In-house PR professionals.

Benefits

Exhibitions are a costly business and returns need to be measurable and positive. Fierce competition for the attention of the media, prospects and customers demands detailed PR planning to make the most of opportunities before, during and after an event. This course will enable delegates to ensure that PR opportunities are spotted and maximised.

Content of the course

• Choosing the right event: ROI, PR opportunities, audience and brand value
• Ensuring PR objectives reinforce event objectives
• Before the event: awards; speaker opportunities; press invitations; press packs; pre-show publicity: features, show dailies and online; partnerships; sponsorship; developing relevant themes and messages
• At the event: how to hold a briefing session: on/off-stand opportunities; attending press briefings; dealing with the press office; thinking ahead to PR follow-up opportunities; working with customers
• After the event: finding stories; follow-up; measurement and evaluation