Global Marketing Management with Co-op – HBSO CORe

Students who complete this international marketing program will be able to:

Assess the impact of various economic, legal, cultural,
geographical and political systems on domestic and international business
Conduct business in compliance with relevant national and international law, legislation, policies, and regulations
Apply computer skills and knowledge to support business functions
Apply the importing and exporting functions used in business in the context of domestic and international trade
Collect, process, and interpret data used to support business
Adapt business concepts and processes from diverse populations and using culturally appropriate methods
Assess the contribution of individual and team assignments involving diverse memberships
Develop international marketing, financial and human resource strategies
Apply financial knowledge and skills to the business operations
Develop strategies to utilize domestic and foreign government programs, policies, and agencies to facilitate international trade
Discuss the business advantages of multilingualism in regards to doing business in a global environment
Create visual representations of data that allow you to recognize trends and detect outliers
Define and calculate descriptive statistics to summarize data sets concisely
Determine an adequate sample size, explain the importance of random sampling, and craft sound survey questions to create representative samples
Model scenarios and analyze the impact of market changes by constructing supply and demand curves for individuals and markets
Determine a revenue-maximizing pricing strategy using the concept of elasticity
Evaluate techniques to learn about or increase demand and measure the tradeoffs and suitable applications of each approach
Predict market structure by examining various costs and cost structures

Facilities Administrator
Facilities Manager
Project Administrator
Project Manager
Property Manager

Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
Applicants must successfully complete the admissions interview and may be required to do an entrance assessment with a minimum score of 20/40 in the English Assessment and a minimum score of 20/40 in the Math Assessment (with a minimum composite score of 42/80)

Why Take Your International Marketing Program At Sprott Shaw?
Lifetime access to dedicated Employment Services Specialists (ESS) who can help you with resume and cover letter writing, interview skills, and the overall job search after graduation
Lifetime tuition-free access to course refreshers if you ever need to retrain and update your skills
Practicum opportunities with recognized organizations across BC
Multiple start dates so you can start your education when you want to without the wait
Career and professional development success courses to help create a career development marketing plan, learn the cardinal rules of professionalism, and identify the target markets and employment resources in the counselling field
Preparation and orientation courses to teach you how to find credible research, write papers, create proper citation formats including APA, and study effectively for exams
All-inclusive program costs where what you see is what you pay. Our costs include registration fees, assessment fees, tuition, textbooks, supplies, course materials, uniforms, certificates, graduation fees, practicum fees, and much more