Description

Type

Course
Level

Intermediate
Methodology

Online

Duration

Flexible
Start date

Different dates available

Collect & analyse data about your website’s visitors, digital marketing promotions that are getting more traction and more with Google Analytics.

Facilities

Online

Start date

Different dates availableEnrolment now open

About this course

Course objectives

Use Google Analytics for capturing visitor’s engagement on your websites or mobile apps.
Measure website’s or mobile app’s performance and visitor’s behaviour.
Use Google Analytics reports to create strategies to improve traffic and visibility on your website or mobile app.

Who is it intended for?

Product & Brand Managers
Web analysts
SEO specialists
Start-Ups & Entrepreneurs

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

All
Students
Centre

Fill in your details to get a reply

I agree to the Privacy Policy and the Conditions.

We will only publish your name and question

Emagister S.L. (data controller) will process your data to carry out promotional activities (via email and/or phone), publish reviews, or manage incidents. You can learn about your rights and manage your preferences in the privacy policy.

Reviews

Subjects

Data Collection
Google analytics
Audience reports
Acquisition REPORTS
Website Analytics
Intelligence events
Metrics & Dimensions
Implementing GA
Measurement plan
Behaviour reports

Teachers and trainers (1)

Name Name

Teacher

Course programme

Introduction to Web Analytics

Need for Website Analytics
Important parameters to track
Introduction to Cookies for data collection

Overview of Google Analytics

What is Google Analytics
The account structure
Main features and limitations of GA
Metrics & Dimensions

Deep Dive into Google Analytics Platform

How data is collected
How Data is Configured and Processed
How Reports are generated

Things to do before implementing GA

Define your business objectives
Create a measurement plan

Implementing Google Analytics on your site

Setting up GA account
Setting up Property and Views
Installing Tracking Code on your site
Setting up Goals
Setting up filters
Integrating with AdWords and Google Webmaster Tool
Setting up and Measuring campaigns using URL builder

Reporting Interface

Using Reporting Interface

Using Google Analytics Reports

Audience reports
Acquisition reports
Behaviour reports
Conversions
Creating Custom reports
Intelligence Events
Real Time Reports

Ecommerce Analytics

Setting up ecommerce tracking
Understanding customer behaviour on your site
Analysing shopping behaviour on the site

Google Tag manager

Introduction to Google Tag Manager
Setting up Google Tag Manager
Collecting data using Tag Manager
Using tags for remarketing

Google Analytics for Mobile Apps

Introduction to mobile app analytics
Measuring user acquisition
Measuring user behaviour
Optimizing app usage and revenue

Additional information

BENEFITS

Learn to incorporate both web and mobile app analytics. Practice through simulated exercises. Get guidance on how to build an effective measurement plan. Learn to link with AdWords and Webmaster Tools. Master advanced skills like how to use Google Tag Manager with Google Analytics. Leverage the best practices for collecting actionable data. Get ready for Google Analytics Certification by Google.

See related categories

Google Analytics and Tag Manager

Questions & Answers

Reviews

Subjects

Course programme

Add similar courses
and compare them to help you choose.

Google Analytics and Tag Manager

Questions & Answers

Reviews

Subjects

Course programme

Add similar coursesand compare them to help you choose.

Add similar courses
and compare them to help you choose.