Description

Type

Course
Level

Intermediate
Methodology

Online
Class hours

5h
Duration

1 Year

Start date

Different dates available
Online campus

Yes
Support service

Yes
Virtual classes

Yes

Learn how to harness the power of Google Analytics and how you can use it to succeed in the field of sales and marketing. Google Analytics is a powerful platform that allows you to monitor the activity that happens on a website and see what’s working and what isn’t. Discover how it can help you track your social media engagement, measure sales and conversions and give you valuable insights into how people arrive at your site, how they use your site and how you can keep them coming back. Google Analytics is the most widely used website statistics services out there, so a detailed knowledge is crucial for those working in sales and marketing today.

Whether you are a beginner in this field or a seasoned professional, this course will take your skill set to the next level. In today’s competitive job market, it has never been more important to have credentials that will give you career advancement and prove to the market that you have mastered this sector of marketing and sales.

We use only the world’s finest instructors who have a minimum of 15 years real world experience and are experts in their fields. Unlike a live class you can fast-forward, repeat or rewind your lectures, enabling you to fully understand each topic before moving on. This creates a personal learning experience and gives you all the benefits of hands on training with the flexibility of fitting it in around your busy schedule.

Facilities

Online

Start date

Different dates availableEnrolment now open

About this course

Course objectives

Introduction and basics of Google Analytics. Find out how Google Analytics work, how to build an analytics infrastructure, how to input users and how to set up conversion data. Learn how to use the basic features of Analytics, including the dashboard, shortcuts, report sharing, alerts and standard reports.
Reports. Reports are the most important part of Google Analytics and there are many different types to get to grips with. In this part of the course you will look at traffic acquisitions, cross development reports, keywords, webmaster tools and social reports. You’ll also learn about behavioural reports and within this how to examine data within landing pages, exit pages, events, event flow reports, site search reports, behaviour reports, in page analytics and more.
Audience. Learn how your audience engages with your site by studying statistics gathered through location reports, language, behaviour, frequency of visit, engagement reports, technology reports, mobile reporting, demographic, visitor flow charts and more.
Conversions. Discover how Google Analytics can help you track conversions generated by ads and other methods, such as filling out forms, making a purchase or showing a high level of engagement with your site. This section of the course will teach you about goal flow reports, eCommerce reports, product performance reports, transaction reports, assisted conversion reports, top conversion paths, comparison tools and more.

What marks this course apart?

A comprehensive knowledge of the most powerful and important social media platforms
Advance your business
Build your career prospects and impress potential employers
Learn at your own pace and fully understand each module before moving on
Buy this course now and equip yourself with all the skills necessary to plan and implement a successful social media strategy using Google Analytics.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

All
Students
Centre

Fill in your details to get a reply

I agree to the Privacy Policy and the Conditions.

We will only publish your name and question

Emagister S.L. (data controller) will process your data to carry out promotional activities (via email and/or phone), publish reviews, or manage incidents. You can learn about your rights and manage your preferences in the privacy policy.

Reviews

Subjects

Market
Marketing
Sales
Sales Training
Sales and marketing
Sales Marketing
Sales Techniques
Sales Process
Marketing Tools
Marketing Strategy

Course programme

Units of Study

Module 1: Introduction to Google Analytics

Intro Definitions Pt 1
Intro Definitions Pt 2
How Google Analytics Works

Module 2: Fundamentals of Google Analytics

Build Analytics Infrastructure
Setting Up Conversion Data
Input New Users
Examine Extra Points

Module 3: Basics of Google Anayltics

Basic Features
Dashboard
Shortcuts
Adding a Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views2

Module 4: Reports in Google Analytics

Acquisitions Intro
All Traffic Acquisitions
Acquisitions overview
Acquisition Channels
Cross development
All Referals
Campaign
Keywords
Social
Webmaster Tools

Module 5: Behavioral Reports

Reports Intro
Dimensions
Content Drilldown
Landing Pages
Existing Pages
Events
Event Flow Repotrs
Working with Events
Site Search Report
Working Site Report
Site Search 2
Site Search 3
Behavior Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timimg Adsense
Experiments
Inpage Analytics

module 6: Audience

Audience Reports
Location Report
Language
Behaviour
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interest
Visitor Flow Chart

module 7: Conversions

Intro
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
Ecommerce Reports
Product Performance Reports
Transactions Report
Time to Purchase Report
Multi-channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time, Log & Path Length Report
Attribution Report & Model Comparison Tool
Conclusion

See related categories

Google Analytics

Questions & Answers

Reviews

Subjects

Course programme

Add similar coursesand compare them to help you choose.

Add similar courses
and compare them to help you choose.