Bachelor's degree

In London

£ 9,250 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

Course summary
The world is filled with advertising. From street billboards to TV catchphrases, from the back of newspapers to the front of football shirts, from internet pop-ups to… well, anywhere with an empty space to fill. It’s a huge, rich part of our everyday life and cultural experience – and it’s changing fast.

At the University of East London, we offer you a unique insight into this exciting, swift-moving world. You’ll learn all about the advertising industry: what it does, how it works and how it’s changing in relation to the world that it shapes and that helps shape it.

You’ll learn about branding, market research techniques and digital media production, and take a detailed look at how today’s consumer society works.

Guided by industry experts, you’ll have the best chance not just to study but also to learn while at work in this ever-expanding industry.

You’ll be involved in work placements and consumer research projects. We’ll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills.

If you don’t meet the entry requirements for a BA, you can study this course as an ‘extended’, four-year programme. In your first year, you’ll take a foundation year which prepares you for a successful transition to the BA course.

Facilities

Location

Start date

London
See map
Docklands Campus, University Way, E16 2RD

Start date

On request

About this course

Entry requirements
September 2017
Degree
112
NEW UCAS POINTS
FROM
A LEVEL
Must include passes at A2 in at least two subjects.
FROM
BTEC
Extended Diploma (QCF) or Diploma (QCF)
FROM
INTERNATIONAL BACCALAUREATE
Diploma with 24 points including a minimum of 15 points at Higher Level.
We would normally expect you to have Grade C in GCSE English and maths (See below for accepted equivalences)
INTERNATIONAL
(Including European Union)
We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country.
SEE...

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Subjects

  • Media
  • Advertising
  • Industry
  • Production
  • Works
  • Branding
  • Market Research
  • Market

Course programme


This fascinating and challenging course combines creative, theory-based learning with industry practice. It will give you a thorough grounding in advertising as a business as well as a deep understanding of consumer culture.

The course centres on four major areas: how the industry works, digital media production, social and market research techniques and theoretical examinations of culture and consumer society.

You'll explore the advertising business and topics surrounding it, such as branding, promotional communication, cultural theory, media planning, new media, social media and advertising creativity.

Industry experience is at the course’s heart. You’ll take modules designed specifically to bridge advertising theory and practice, giving you the chance to hear from top industry professionals. Recent speakers have represented major international agencies such as Ogilvy and BrandVoice.

Our teaching team includes Abigail Summerfield, who was previously an account director at Saatchi & Saatchi Advertising.


FOUNDATION YEAR (IF REQUIRED)
Academic Development (core)
Independent Project (core)
Visual Communication (core)
London and Literature (option)
Reporting London (option)
London and History (option)
Media, Culture and Society (option)
Creative Digital Practice (option)

YEAR 1
Advertising; past, present and future (core)
Branding in Theory and Practice (core)
Digital Media Development 1 (optional)
Advertising, Representation and Culture (core)

YEAR 2
Pitching for Business (core)
Media Planning in the City (core)
Researching Audiences, Texts and Media industries (core)
Working in the Media and Communications Industries (core)

YEAR 3
Promotional Culture and the Consumer (core)
Campaign Design and Execution (core)
Advertising Dissertation (optional*)
Media Production Dissertation Project (optional*)
(*you will take either the Advertising Dissertation or the Media Production Dissertation)
Mobile Media, Promotion and Exhibition (optional)
Digital Communications (optional)
Copywriting in the Creative Industries (optional)
Public Relations and Promotion (optional)

History

£ 9,250 + VAT