Holding any Audience in the Palm of your Hand

Overview

You've done our Making Your Presentations Memorable and Persuasive course. You know how to make your presentations interesting, how to make sure people remember your messages, and how to keep them awake. But you still have concerns. What if the audience is hostile to my ideas before I even start? What if they come from a country, culture or sector I know nothing about? What if things get tough at the question-handling stage? What if my proposal is competing with others and needs a cutting edge? What if they suddenly cut my time? These are the kind of worries that presenters all over the world suffer from, and they are the kind of worries that Canning has been helping its participants with for decades.

Just like on your first course, you will be presenting your own material, and you can expect to be on your feet regularly throughout the course, presenting to your colleagues and to video. But this time we are moving up a gear. This will be a much more rigorous work-out, with a greater emphasis on last minute changes, on unpleasant or unpredictable audiences and on the parts outside your control: environment, questions and people.

Content

• Design attractive, audience focussed central messages which grab the attention and make them hungry to hear more
• Design a presentation for a hostile audience
• Tailor to different personal and cultural preferences
• Deal with changes to the schedule
• Present competitive proposals
• Kill off objections before they are raised
• Handle questions diplomatically, yet reinforce your message