How to Get More Stories in the Media

Course content:

For PR professionals in all areas who want a better hit-rate and increased coverage. This workshop will help you to understand the media and how it works, from newspapers and magazines to radio and TV. The opportunities - and why PR so often fails to capitalise. Includes: - Getting the story right

- Things that always sell

- Reaching the right person

- What every journalist wants

- The best time to pitch

- How to overcome the hated "Did you get my release?"

- Using email and other methods

- The follow-up

- Building up your contacts Those whose stories always run as they have pitched them