How to Write for the Web
Training
In London
Description
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Type
Training
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Level
Intermediate
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Location
London
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Duration
1 Day
Copywriting for the web is different to writing offline. Pick up the trade secrets on writing for the web and help move your site up the search engine ranks as well as in customer estimations. This extremely popular workshop shows how to write effective copy for your internet and intranet sites. An excellent follow-up to Principles of Great Copywriting.
Facilities
Location
Start date
Start date
About this course
This interactive workshop is ideal for any marketer or content manager, writing for the web or critically appraising the writing of in-house colleagues or agency staff.
Reviews
Subjects
- Copywriting
- Web
- Writing
- Writing for the Web
- Website
- Web 2.0
- Web 2.0 tools
- Web Development
- Web analytics
- Web Programming
- Web Browsing
Course programme
- What makes people ‘stick’ to sites.
- How to promote your ratings in search engines.
- What makes a good website and good online text.
- How to write copy for online reading.
- The way we read on line and how this effects the way copy needs to be written.
- How to run a usability study.
- How the psychology of web copy needs to be considered when writing.
- The importance of clarity and interaction on your site.
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
How to Write for the Web