How to Write for the Web

Training

In London

£ 595 + VAT

Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    London

  • Duration

    1 Day

Copywriting for the web is different to writing offline. Pick up the trade secrets on writing for the web and help move your site up the search engine ranks as well as in customer estimations. This extremely popular workshop shows how to write effective copy for your internet and intranet sites. An excellent follow-up to Principles of Great Copywriting.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This interactive workshop is ideal for any marketer or content manager, writing for the web or critically appraising the writing of in-house colleagues or agency staff.

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Reviews

Subjects

  • Copywriting
  • Web
  • Writing
  • Writing for the Web
  • Website
  • Web 2.0
  • Web 2.0 tools
  • Web Development
  • Web analytics
  • Web Programming
  • Web Browsing

Course programme

Learning outcomes
  • What makes people ‘stick’ to sites.
  • How to promote your ratings in search engines.
  • What makes a good website and good online text.
  • How to write copy for online reading.
  • The way we read on line and how this effects the way copy needs to be written.
  • How to run a usability study.
  • How the psychology of web copy needs to be considered when writing.
  • The importance of clarity and interaction on your site.

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

How to Write for the Web

£ 595 + VAT