Introduction to Affiliate Marketing

A 1-day training course is an ideal way to either kick start your marketing training or supplement your current learning programme with specific marketing skills and knowledge. With our extensive range of short marketing courses, whether you are looking to move up the career ladder or to increase your understanding of your current role, an Oxford College of Marketing short marketing course may be the answer!

Our 1-day marketing courses are designed to be as interactive as possible, using real life examples ensuring that learning is practical and yet fun. Our network of professional trainers and specialist practitioners offer a great opportunity to learn key marketing skills in a lively and supportive atmosphere.

Don't forget, all 1-day training courses qualify for 6 hours CPD.

Well-managed affiliate programmes can offer double-digit increases in sales. This course shows the strategies, techniques and tricks to achieve this level of contribution and take it further through refining your existing affiliate programme.

• Generate a better working understanding of this growing online sales channel
• Provide the necessary strategies to launch, develop and maintain a successful affiliate marketing programme
• Show how affiliate marketing can work and complement your other online activities

After attending this course you will:

• Be able to evaluate the suitability of your company’s products or services for an affiliate programme
• Decide upon and advocate affiliate marketing
• Evaluate and select the most appropriate network
• Formulate a commercial policy
• Evaluate and advise on site design for affiliate marketing
• Plan a communication strategy
• Launch an affiliate programme
• Devise and implement an affiliate recruitment plan
• Monitor and evaluate results
• Devise and implement growth and maintenance strategy

• What is affiliate marketing?
• How Does Affiliate Marketing Work?
• Is my product / service / site right for Affiliate Marketing?
• Is my site right for Affiliate Marketing?
• Getting Started in Affiliate Marketing
• Launch Strategy
• Recruitment Strategy
• Maintenance Strategy
• Growth Strategy