Advanced Social Media Marketing

The Chartered Institute of Marketing

Short course

In London

£ 550 + VAT

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Description

  • Type

    Short course

  • Level

    Beginner

  • Location

    London

  • Duration

    1 Day

Delegates will benefit by understanding how to place social media in a business context and develop the skills to plan, manage and measure social media activities. Organisational benefits (MAX 50 words) How and why will the organisation benefit/improve? Organisations will benefit from a more strategic approach to social media that will help guide resource allocation, management, brand and product development, customer service and customer relationships. Suitable for: This course is for marketers who have a social media programme and are looking to take their social media success to the next level by integrating it into the wider organisation. This course will be useful for managers and senior executives who are looking to formalise operational activities and develop a strategic approach.

Facilities

Location

Start date

London
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24 Eversholt Street, NW1 1AD

Start date

On request

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Reviews

Course programme

Course review:

Social media offers frequent and unmediated access to customers and brand influencers. This course will provide you with an approach to developing an integrated social media marketing strategy and advanced tactics for reaching influencers and building customer engagement. You will learn how to optimise the use of social media within a multichannel marketing plan and will be introduced to techniques to develop customer service, reputation management and governance best practice.

Course content

  • Develop an integrated social media marketing plan for your organisation.
  • Social media’s role in developing customer engagement.
  • Key elements of a social media strategy.
  • Creating integrated social media engagement campaigns.
  • Developing a social media metrics dashboard.
  • Social media’s role in managing a PR crisis.
  • Readying your organisation for social media – governance development.
  • Choosing an agency.
  • Beyond marketing: customer service and product development.


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Advanced Social Media Marketing

£ 550 + VAT

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