Implementing Social Media Campaigns

The Chartered Institute of Marketing

Training

In London

£ 625 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

This course is for people who have used social channels, but want to develop an integrated plan, through a mix of seminar and practical exercises.
This course is not designed as a follow on to Social Media Marketing courses.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

It covers insight generation through to implementation, integration, measurement and how to best use the social channels.

The course is for those who are writing a social media strategy and managing its implementation. It is best suited to individuals who have some experience of social media marketing, so are familiar with key channels like Facebook, Twitter, YouTube, LinkedIn and blogging.

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Subjects

  • Marketing
  • Social Media
  • Media
  • Media Buying
  • Media Studies
  • Media Advertising
  • Marketing Tools
  • Marketing Strategy
  • Marketing Management
  • Marketing Planning
  • Marketing Communications

Course programme

Learning outcomes
  • Understand how social media is changing marketing from push to pull
  • Learn how to integrate social media channels and develop a creative theme using customer insight
  • Build on your existing knowledge of working with the social channels
  • Develop a social media plan
  • Measure success
  • Discuss best practice use of the key social channels
  • Understand key developments in social media and how the channels are evolving
  • Use the social media planning and implementation model to ensure your organisation is set up for social media
  • Learn how to deal with a social media incident
  • Put the learning into practice using a real life case study

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Implementing Social Media Campaigns

£ 625 + VAT

The best Other Media courses

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