International Business with Communications BSc

First Year Core modules

• Introduction to Marketing and Communications
• Organisations, Management and Entrepreneurship
• Manging Financial Resources
• Digital Business
• Widening Business Horizons
• Management, Education and Learning A and B
• You will also choose either Economics for Business A or Economics for Business B

• Research Methods
• Responsible Business: Theory and Practice
• Marketing Communications
• Public Relations and Reputation Management
• Creative Campaign Production

Students will also choose an optional module from a list provided by the department.

• International Study Year (120 credits) or International Work Year (120 credits)

• Strategic Global Communication
• Branding in a Digital Age
• Either a 40 credit Dissertation or 20 credit Extended Essay
• Students who choose to study abroad in Year 3 must also take: Advanced Communications Practice (Placement)

• Students must choose the appropriate number of optional modules to achieve 120 credits in the Final Year.

Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2020. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.