Heriot-Watt University

International Fashion Marketing MSc

Heriot-Watt University
In Currie

Price on request
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Important information

Typology Postgraduate
Location Currie (Scotland)
Start Different dates available
  • Postgraduate
  • Currie (Scotland)
  • Start:
    Different dates available
Description

Home Postgraduate study Business Management International Marketing Management International Fashion MarketingInternational Fashion Marketing MScHow to apply »DeliveryFull-time, Part-time, Per courseProgramme typeTaughtStudy locationEdinburghEntry dateSeptemberOverviewProgramme contentEntry requirementsFees & scholarshipsOverviewThis Masters programme in International Fashion Marketing (IFM) was conceived and developed in partnership with the fashion industry so that our graduates are given the very best opportunities to succeed in it. Retail visionary, George Davies, is world-renowned for his creations such as: Next, George at Asda, per una for Marks & Spencer and many others. We are proud and grateful to boast the financial support and guidance of George Davies and the contribution of a host of industry leaders as well as an award-winning academic team that includes marketing research leaders and internationally renowned expertise in fashion and textiles design. This means the programme not only delivers world-class academic insights into the subject but it provides direct involvement with an industry that values experience. Our MSc International Fashion Marketing exposes students to the inner workings of this complex and dynamic industry from product development and concept design right through to merchandising and branding on the shop floor. You will be involved with key industry players such as our partners at Schuh and Johnston's of Elgin. Students also have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery. Programme duration MSc - 12 months full-time; 24 months part-time PGDip - 9 months full-time; 21 months part-time Programme content Semester 1 (Sept - Dec) Semester 2 (Jan - April) Contemporary Consumers Branding and Communications in Fashion Strategic Marketing Research Philosophy...

Facilities (1)
Where and when

Location

Starts

Currie (Midlothian/Edinburghshire)
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Edinburgh Campus, Riccarton, EH14 4AS

Starts

Different dates availableNow taking bookings

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What you'll learn on the course

IT
Marketing
Industry
International
Fashion Marketing
Team Training
Part Time
Full Time
Design
Team Building
Marketing Research
Branding
Management
IT Management
IT Development
Textiles
Financial Training
Product Development
Leadership
Retail
Financial

Course programme

Overview

This Masters programme in International Fashion Marketing (IFM) was conceived and developed in partnership with the fashion industry so that our graduates are given the very best opportunities to succeed in it. Retail visionary, George Davies, is world-renowned for his creations such as: Next, George at Asda, per una for Marks & Spencer and many others. We are proud and grateful to boast the financial support and guidance of George Davies and the contribution of a host of industry leaders as well as an award-winning academic team that includes marketing research leaders and internationally renowned expertise in fashion and textiles design. This means the programme not only delivers world-class academic insights into the subject but it provides direct involvement with an industry that values experience.

Our MSc International Fashion Marketing exposes students to the inner workings of this complex and dynamic industry from product development and concept design right through to merchandising and branding on the shop floor. You will be involved with key industry players such as our partners at Schuh and Johnston's of Elgin.

Students also have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.

Programme duration
  • MSc - 12 months full-time; 24 months part-time
  • PGDip - 9 months full-time; 21 months part-time

Additional information

Programme content Semester 1 (Sept - Dec) Semester 2 (Jan - April) Contemporary Consumers Branding and Communications in Fashion Strategic Marketing Research Philosophy and Practice New Product Development Fashion Business Development Marketing Logisticcs Fashion Buying and Merchandising IFM - Semester 1 Semester 1 of IFM is all about design; not just the creative and artistic elements of design but strategic design and brand concept. The learning involved in semester 1 will expose you to masterminding a fashion...

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