International Marketing and Business with Languages BA (Hons)

Year 1

• Language module
• Global Business Issues
• Employability, Professionalism and Academic Study
• Marketing Essentials
• Marketing Information and Decision Making
• Digital and Social Media Context of Business
• Financial Decision Making
• Introduction to Work and Organisations

Year 2

• Language module

• European Business Issues

• Marketing Research

• Buyer Behaviour

• International Marketing
  
  Plus option modules from the following indicative list:

• Contemporary Management

• HRM in the Workplace

• Business Law

• Direct and Digital Marketing

• Advertising and Promotion

• Brand Management

• Sports Marketing

Year 3

• Language module

• Global Marketing Strategies

• Marketing Planning and Management

• Global Consumer Cultures

• Continuation of Foreign Language Option

  Plus option modules from the following indicative list:

• Contemporary Business Issues
• Creative Management and Marketing
• Reflective Business Practice*
• Globalisation and International HRM
• Electronic Commerce Law
• Marketing of Services
• Interactive Marketing Campaign
• E-Marketing
• Customer Management
• Business Works
• Marketing Dissertation or Strategy and Management Dissertation

Note: These modules are indicative and based on the current academic session. Exact modules may vary in order to keep content current. Course information is correct at the time of publication and is subject to review.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test. A number of modules use active assessments; role-plays and simulations. This course develops creative individuals prepared to face the challenges of the business world. Assessment is typically weighted as follows in your first year:

• Exam: 29%
• Coursework: 71%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

You will take a 30 credit beginners’ or post-GSCE module in your chosen language, which will equate to two hours of language classes and one hour of cultural studies per week, learning about the country and its people.

Subsequent years follow a similar pattern; however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

The International Marketing and Business programme is a Chartered Institute of Marketing (CIM) and Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner.