International Marketing Management
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The fact that all modules are designed to prepare students for real life - all case studies studied in seminars and all examples given in lectures aim to make students think like real professionals.
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This course has given me the connecting piece to that love for science and non-profits with a tangible knowledge and marketing experience.
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The best part of studying here has been gaining the experience of a multi-cultural environment. Business School staff always tried to make the lectures easy to follow and the approach to the seminars and classes was very practical.
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Postgraduate
In Leeds
Description
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Type
Postgraduate
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Location
Leeds
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Start date
Different dates available
This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.
You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.
The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.
Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in an international environment.
Academic excellence
The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.
Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.
Accreditation
This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies and will receive exemptions from selected assessments.
Facilities
Location
Start date
Start date
About this course
Entry requirements
A bachelor degree with a 2:1 (hons) in any subject.
The course is most suitable for those who have a general business or non-business background, but we also welcome applications from those who have previously studied marketing.
International qualifications
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.
Improve your English keting (10 weeks).
How to apply
Application deadlines
UK/EU...
Reviews
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The fact that all modules are designed to prepare students for real life - all case studies studied in seminars and all examples given in lectures aim to make students think like real professionals.
← | →
-
This course has given me the connecting piece to that love for science and non-profits with a tangible knowledge and marketing experience.
← | →
-
The best part of studying here has been gaining the experience of a multi-cultural environment. Business School staff always tried to make the lectures easy to follow and the approach to the seminars and classes was very practical.
← | →
Course rating
Recommended
Centre rating
Stavros Triseliotis
Jeff Lakusta
Amreen Khan
Christina Fürstenau
Adile Deliimam
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Teaching
- Supply
- Marketing
- Marketing Strategy
- International Marketing
- Marketing Communications
- Marketing Management
- Consumer Behaviour
- International
- Global
- School
- Project
- Business School
- Services marketing
- Marketing Research
- Global marketing
Course programme
Core modules will develop your understanding of international marketing in theory and practice.
You’ll learn how organisations use marketing research to understand their audience and complement this with an awareness of consumer behaviour in different cultures. Then you’ll examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and strategy as well as the challenges of international marketing.
From there, you’ll develop your knowledge by focusing on international services marketing and considering practical solutions to the problems of global supply chains. You’ll also choose an optional module in an area that interests you, such as social media marketing or corporate social responsibility. During the company marketing project, you’ll have the chance to work alongside an external organisation to research and develop strategies to address their marketing problems.
You can apply your research skills and knowledge to a dissertation which you submit by the end of the year, or you can take a different route. Our third semester consultancy projects give students the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.
Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our current students say about the opportunities for professional development.
Course structureThese are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
Modules Year 1
You’ll take nine compulsory modules, plus either a research dissertation or consultancy project.
Compulsory modules- Consumer Behaviour Across Cultures 15 credits
- Marketing Research 15 credits
- Marketing Communications 15 credits
- Global Marketing 15 credits
- Marketing Strategy 15 credits
- International Services Marketing 15 credits
- Global Distribution and Supply Chains 15 credits
- Professional Skills and Employability 15 credits
- Company Marketing Project 15 credits
- Dissertation OR Marketing Consultancy Project 30 credits
- Corporate Social Responsibility and Sustainability 15 credits
- Digital and Interactive Marketing 15 credits
- Social Media Marketing 15 credits
For more information on typical modules, read International Marketing Management MSc in the course catalogue
Learning and teachingWe use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
AssessmentAssessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
International Marketing Management