MSc Marketing with Festival and Event Management

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries. You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences. You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world. This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Subjects include Your course structure is based upon the MSc Marketing and includes modules from the specialist area of your choice including: Principles and Practice of Marketing International Business Event Management Strategic Brand Management International Festival and Event Management Research methods Dissertation One option module from Marketing Communications Consumer Behaviour One option module from Direct and Digital Marketing Global Marketing New Venture Planning Professional Selling and Sales Strategies Developing Intercultural Competence in the Workplace Advertising as Cultural Discourse Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.