Coventry University

International Sport Management MBA

Coventry University
In Scarborough

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Important information

Typology MBA
Location Scarborough
Start September 2018
other dates

The International Sport Management MBA is a specialist programme designed for individuals seeking a career or career advancement in the rapidly expanding sports industry. Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation; developed in consultation with sport industry professionals in North America; Europe; Australia; Asia and the Far East to ensure a programme that is attractive to employers from around the globe. Industry speakers; visiting lecturers; facility tours; e-learning and networking opportunities are included.

Facilities (1)
Where and when
Starts Location
Ashburn Rd, Scarborough, YO11 2JW, North Yorkshire, England
See map
Starts Sep-2018
Ashburn Rd, Scarborough, YO11 2JW, North Yorkshire, England
See map

Frequent Asked Questions

· Requirements


Entry Requirements

To commence the full-time MBA programme applicants must:

  • be an honours graduate of any discipline, obtained from a recognised university/HE institution, or hold an equivalent qualification acceptable to Coventry Business School in a business-related area;
  • have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity;
  • hold IELTS 6.5 or equivalent if English is not the applicant’s..."


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Reviews on other courses at this centre

Dietetics BSc (Hons)

Richard Horton
5.0 06/12/2017
What I would highlight: My university experience has been good so far. The university staff were happy to help me change course even though I was moving across faculties from Automotive Engineering to English and Creative Writing. And I was able to do this several weeks into my original course which meant I didn't have to make it through my first year on a course I didn't enjoy before being able to change courses. The university offers many small-scale events such as webinars, group sessions and one to one workshops on employability and workplace skills ranging from presentation skills to CV writing to effective job searching. They also run large scale events like employability fairs that are specific to faculties so each faculty gets a chance to promote relevant employers and invite them in to talk to students. The course allows us to have a high degree of creative freedom in some of our modules whilst still maintaining a stricter and more academic approach in others. This allows us to explore our ideas in our university work without sacrificing the academic side of the experience meaning that we will be well prepared no matter what we go on to do after completing our undergraduate degrees.
What could be improved: All good
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)

Marketing Management MA

Victoria Beaven
5.0 05/12/2017
What I would highlight: I don't think there could be a better university for me. Coventry university is a diverse place full of people from all over the world. It provides opportunity to learn about other cultures and being everyone together. A sense of unity. Furthermore, it provides fantastic opportunities to better yourself in preparation for your career. Leadership and language programmes as well as many employability workshops. Also the lecturers are so passionate, encouraging, supportive and dedicated that it gives you the best possible chance of doing your absolute best. Our lecturers are very passionate about what they teach and many of them have working experience which provides insight into how we can apply our knowledge in a real job role. They go out of their way to find interesting and unique examples rather than easy general case studies. They are always available to meet and respond to email very quickly. Furthermore their coursework support is outstanding. They really want us to do our best on will put aside their own time to achieve this.
What could be improved: All good
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)

Mechanical Engineering MSc

Jade Harris
5.0 05/12/2017
What I would highlight: My experience so far has been really good. I studied my foundation year in Loughborough and I must say, Coventry is so much more inviting. You really feel supported, and it's much more close knit. Coventry is very good at increasing employability. There are a lot of placement and job fairs, and the careers department are very useful. I recently had a meeting to talk about my placement interview and it was very useful. They also do not expect you to pay for your placement year, which is very handy as some universities will still expect your tuition fees.The lecturers are all very approachable and try to make the lectures as interesting as possible. They are always available to speak to you about anything you might need, and are willing to take time out of their own day to help. The facilities are excellent. I am in the new engineering building and it's amazing. They have everything you could possibly need, and it's very modern and clean. The support is amazing. We have something called a Theta room, where lecturers are obliged to go and sit for at least 3 hours a week to help anyone that goes along. We also have a maths support center where you can go along and ask anything to do with maths. On top of that, the lecturers are usually very quick to answer emails, and are happy to help.
What could be improved: Nothing
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)

Advertising and Marketing BA (Hons)

Andreea-Madalina Radanta
4.5 05/10/2017
What I would highlight: Coventry is a good place to study and I would recommend it to anyone. I like that lecturers and other members of staff can help us with anything and there are lots of opportunities to get involved in take part, for example societies, job fairs and even working at the university. As for the university’s facilities, I would say they are good, I always work good at the library and have had no problems at all with noises, space, and so on.
What could be improved: Nothing
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)

International Business BA (Hons) Top Up

Syed Nasar
5.0 05/10/2017
What I would highlight: My personal university experience has been great so far. Coventry's facilities are excellent and very helpful. The different classes and lecturers have all the equipment and facilities. The guys working for the Students Union is very helpful. I never got a chance to participate in the union and I don't know much about it. Facililties are really good specially in the hub. And it is also equipped with all the modern technology. A superb experience! Hesitate no more and choose Coventry!
What could be improved: All good
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
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Achievements for this centre


How do you get the CUM LAUDE seal?

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 2 years

What you'll learn on the course

International Business
Business School
Financial Training
IT Management
Skills and Training

Course programme


Available routes: Finance MBA, Management MBA, International Business MBA, International Sport Management MBA, Marketing MBA.

The Master of Business Administration (MBA) is an internationally recognised business qualification. The MBA is seen by many world-class business organisations as an essential passport that graduate students must acquire in order to enhance their managerial prospects/careers in a world characterised by strong global competition, new technological leaps, continuous change, corporate social responsibility (CSR), ethical and sustainable business management and the speed of change and its global nature.

Learning to manage in this business context requires new and higher levels of knowledge, business and personal skills. Hence, companies will continue to seek graduate MBA students with a view to renewing and refreshing their organisation and who possess the skills needed to implement change, to turn threats into opportunities and to sustain and improve their organisation’s competitive advantage.


Choosing to study an MBA at Coventry Business School will enable you to enhance your career prospects and as number one modern university and ranked 33rd overall in the Guardian League table we offer a very competitive package with our MBA’s structured to reflect the modern business environment and all modules are delivered by staff with specific research and industrial expertise. Furthermore the Business and Management Studies subject area is ranked 12th in the Guardian League tables.

Our Prestigious Leadership Lectures offer our students the chance to gain a real insight into the world of business with intimate talks from industry icons such as Julie White the Business Woman of the Year, Dean Walton Co-Founder and Director of Mask-arade who appeared on Dragons Den and Peter Robson who is the retired MD of Sun Hydraulics.

With an emphasis on enhanced student experience our course offers increased professor lectures and Field trips. Previous students have visited places and facilities such as Oman, India, Manchester United FC, BMW Mini and JLR offering them the opportunity to learn about business practises across the globe. Students will also be supported by the Professional Mentor scheme, which includes team managers from industry, entrepreneurs and Faculty Professors. As well as this our MBAs have a dedicated director and students' forums and we offer all MBA students the opportunity to be involved in the GLP Programme.

You will also have the option of enrolling on the internship programme (subject to availability and acceptance). The internship can provide increased opportunities to undertake a workplace experience that can both enhance your employability and also enable a better understanding of theory in practice.

The University’s ability to deliver high-quality courses in a competitive market is evident in the 2013 Guardian League where we were ranked 33rd overall and 12th for our business school. We offer our students the opportunities and support needed to strive for a better future.

Please note that the fees for the International Sport Management MBA are different to the fees for the other four MBA courses: see the Fees and Funding section for details.


Coventry Business School offers a variety of MBA degrees reflecting the research and teaching strengths of the Business School staff and based on the requirements of contemporary businesses. They range from the more general to the more industry or business specific with each carefully designed to cater for the career aspirations and backgrounds of the graduate student.
Students can choose an MBA from the following named routes:

Finance MBA - gain critical understanding and evaluation of the forefront of corporate finance theories and empirical evidence, furthermore to understand the critical nature of financial risk. Make sound financing, investment and asset valuation decisions with reference to the implications of the efficiency of capital markets. Evaluate alternative financing methods and distribution policies.

Management MBA - explain and evaluate different approaches to entrepreneurship and innovation, understand and be able to justify the need for change, creativity and innovation. Furthermore to apply economic concepts and the principles to resolve management challenges arising in different areas of decision making. Analyse the contemporary national and international macroeconomic environment.

International Business MBA - appreciate the nature of global business activities and conduct a competitive analysis in order to select the best country market and identify and determine best entry mode strategy for the target country and develop the marketing plan. To analyse and critique a range of current and emerging global logistics & supply chain practices, trends and any subsequent issues that may arise. Also to gain comprehensive understanding of globalisation and its impact on logistics and supply chain management.

International Sport Management MBA - demonstrate an understanding of the organisation of sport, its variety across nations and sports, and evolution over time. Critically analyse governance issues and their implications for the management of sport. Assess the key stages in sponsorship management and to critically evaluate the use of sport sponsorship by sponsors and rights owners. Please note: this course is September entry only.

Marketing MBA - critically analyse and apply information on the business environment, markets and buyer behaviour, within the context of given international marketing situations and to propose and justify integrated marketing plans. Apply and synthesize principles and precepts of marketing management in operational marketing planning functions.

In short, the MBA is a means of enhancing your career prospects as well as ‘opening doors’ for future middle and senior managers; our aim is that the Coventry Business School MBA will enable you to meet your current and future career aspirations successfully and quickly.


Semester 1 modules

  • Principles of Marketing;
  • Financial Analysis and Decision-Making;
  • Human Resource Management;
  • Strategic Analysis.

Semester 2 Modules (Pathway modules are also taken in semester)

  • Corporate and Ethical Social Responsibility;
  • International Leadership;
  • Managing Change across Cultures.

Semester 3

  • Dissertation, or
  • Company Internship.

The specialist pathway modules for each MBA award route are listed below:

Finance MBA – BEST043

Corporate Finance

Financial Risk Management

Management MBA BEST116

Entrepreneurship and Innovation

Economic Environment of Business

International Business MBA BEST041

International Business and Global Strategy

Global Supply Chain and Logistics

International Sport Management MBA BEST044
Please note: this course is September entry only

Sport Organisation and Governance

Sponsorship Endorsement and Naming Rights

Marketing MBA BEST042

Global Marketing

Strategic Marketing Management


Assessment on your course will vary dependent on the module being studied. Some of the modules are 100% coursework and others will be assessed through a mixture of coursework assignments and formal examinations. In addition to written tasks you may be required to do a presentation to ensure that you develop a full range of communication skills. Coursework can be individual or set in groups, which helps to develop your skills in team-working. Full assessment information will be provided to students before modules commence.


In a typical week you will normally have up to 14 hours of teaching contact with staff. In addition, you can meet with your personal tutor or lecturing staff during published “office hours sessions” which will allow you to discuss problems or investigate further topics that interested you in a lecture. An average teaching week will normally break down as:

  • personal/small group teaching – 1 hour of tutorials;
  • medium group teaching – 4 hours of practical classes, workshops or seminars each week;
  • large group teaching – 9 hours of lectures each week.

Please note, these times may vary dependent on course.


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