Definition of Value Innovation
1 lecture 08:05
Definition of Value Innovation, Genesis & Benefits
You'll discover what Value Innovation is : "To deliver exceptional value to the most important customer in the value chain" and how that value can be delivered.
When used consistently Value Innovation drives sustainable profitable growth, increases the value of your company and your growth will lead to job creation.
In this introduction, you'll understand there are are least 14 different schools of innovation and that's in part why the word innovation is misused and poorly understood.
We will walk you through the genesis of the Value Innovation Process so you'll have a firm understanding that this did not happen overnight, It has deep roots starting with C. K. Prahalad, Dean of the Ross School of Business at the University of Michigan, three of his graduate students, Gary Hamel, W Chan Kim and Constantinos Markeides and work carried out by 40 member companies of the Industrial Research Institute (founded in 1938) from 1999 to 2002.
The term Value Innovation was first used by W Chan Kim and Renee Mauborgne in 1997 and their best selling book, Blue Ocean Strategy, is based on the Value Innovation platform. Kim and Mauborgne's thesis is that companies compete in the same market with other companies (a red ocean). They should render the competition irrelevant and go swim in a blue ocean. It's a wonderful concept but in order to do that you need a process and set of enabling tools. Unfortunately Blue Ocean Strategy does not provide the clear process that's required but it does provide some tools.
The Value Innovation Process is the solution and this first lecture is the lead into this 10-Step Process.
Definition of Value Innovation
1 lecture 08:05
Definition of Value Innovation, Genesis & Benefits
You'll discover what Value Innovation is : "To deliver exceptional value to the most important customer in the value chain" and how that value can be delivered.
When used consistently Value Innovation drives sustainable profitable growth, increases the value of your company and your growth will lead to job creation.
In this introduction, you'll understand there are are least 14 different schools of innovation and that's in part why the word innovation is misused and poorly understood.
We will walk you through the genesis of the Value Innovation Process so you'll have a firm understanding that this did not happen overnight, It has deep roots starting with C. K. Prahalad, Dean of the Ross School of Business at the University of Michigan, three of his graduate students, Gary Hamel, W Chan Kim and Constantinos Markeides and work carried out by 40 member companies of the Industrial Research Institute (founded in 1938) from 1999 to 2002.
The term Value Innovation was first used by W Chan Kim and Renee Mauborgne in 1997 and their best selling book, Blue Ocean Strategy, is based on the Value Innovation platform. Kim and Mauborgne's thesis is that companies compete in the same market with other companies (a red ocean). They should render the competition irrelevant and go swim in a blue ocean. It's a wonderful concept but in order to do that you need a process and set of enabling tools. Unfortunately Blue Ocean Strategy does not provide the clear process that's required but it does provide some tools.
The Value Innovation Process is the solution and this first lecture is the lead into this 10-Step Process.
Definition of Value Innovation, Genesis & Benefits
You'll discover what Value Innovation is : "To deliver exceptional value to the most important customer in the value chain" and how that value can be delivered.
When used consistently Value Innovation drives sustainable profitable growth, increases the value of your company and your growth will lead to job creation.
In this introduction, you'll understand there are are least 14 different schools of innovation and that's in part why the word innovation is misused and poorly understood.
We will walk you through the genesis of the Value Innovation Process so you'll have a firm understanding that this did not happen overnight, It has deep roots starting with C. K. Prahalad, Dean of the Ross School of Business at the University of Michigan, three of his graduate students, Gary Hamel, W Chan Kim and Constantinos Markeides and work carried out by 40 member companies of the Industrial Research Institute (founded in 1938) from 1999 to 2002.
The term Value Innovation was first used by W Chan Kim and Renee Mauborgne in 1997 and their best selling book, Blue Ocean Strategy, is based on the Value Innovation platform. Kim and Mauborgne's thesis is that companies compete in the same market with other companies (a red ocean). They should render the competition irrelevant and go swim in a blue ocean. It's a wonderful concept but in order to do that you need a process and set of enabling tools. Unfortunately Blue Ocean Strategy does not provide the clear process that's required but it does provide some tools.
The Value Innovation Process is the solution and this first lecture is the lead into this 10-Step Process.
Definition of Value Innovation, Genesis & Benefits
You'll discover what Value Innovation is : "To deliver exceptional value to the most important customer in the value chain" and how that value can be delivered.
When used consistently Value Innovation drives sustainable profitable growth, increases the value of your company and your growth will lead to job creation.
In this introduction, you'll understand there are are least 14 different schools of innovation and that's in part why the word innovation is misused and poorly understood.
We will walk you through the genesis of the Value Innovation Process so you'll have a firm understanding that this did not happen overnight, It has deep roots starting with C. K. Prahalad, Dean of the Ross School of Business at the University of Michigan, three of his graduate students, Gary Hamel, W Chan Kim and Constantinos Markeides and work carried out by 40 member companies of the Industrial Research Institute (founded in 1938) from 1999 to 2002.
The term Value Innovation was first used by W Chan Kim and Renee Mauborgne in 1997 and their best selling book, Blue Ocean Strategy, is based on the Value Innovation platform. Kim and Mauborgne's thesis is that companies compete in the same market with other companies (a red ocean). They should render the competition irrelevant and go swim in a blue ocean. It's a wonderful concept but in order to do that you need a process and set of enabling tools. Unfortunately Blue Ocean Strategy does not provide the clear process that's required but it does provide some tools.
The Value Innovation Process is the solution and this first lecture is the lead into this 10-Step Process.
Definition of Value Innovation, Genesis & Benefits
You'll discover what Value Innovation is : "To deliver exceptional value to the most important customer in the value chain" and how that value can be delivered.
When used consistently Value Innovation drives sustainable profitable growth, increases the value of your company and your growth will lead to job creation.
In this introduction, you'll understand there are are least 14 different schools of innovation and that's in part why the word innovation is misused and poorly understood.
We will walk you through the genesis of the Value Innovation Process so you'll have a firm understanding that this did not happen overnight, It has deep roots starting with C. K. Prahalad, Dean of the Ross School of Business at the University of Michigan, three of his graduate students, Gary Hamel, W Chan Kim and Constantinos Markeides and work carried out by 40 member companies of the Industrial Research Institute (founded in 1938) from 1999 to 2002.
The term Value Innovation was first used by W Chan Kim and Renee Mauborgne in 1997 and their best selling book, Blue Ocean Strategy, is based on the Value Innovation platform. Kim and Mauborgne's thesis is that companies compete in the same market with other companies (a red ocean). They should render the competition irrelevant and go swim in a blue ocean. It's a wonderful concept but in order to do that you need a process and set of enabling tools. Unfortunately Blue Ocean Strategy does not provide the clear process that's required but it does provide some tools.
The Value Innovation Process is the solution and this first lecture is the lead into this 10-Step Process.
Definition of Value Innovation, Genesis & Benefits
You'll discover what Value Innovation is : "To deliver exceptional value to the most important customer in the value chain" and how that value can be delivered.
When used consistently Value Innovation drives sustainable profitable growth, increases the value of your company and your growth will lead to job creation.
In this introduction, you'll understand there are are least 14 different schools of innovation and that's in part why the word innovation is misused and poorly understood.
We will walk you through the genesis of the Value Innovation Process so you'll have a firm understanding that this did not happen overnight, It has deep roots starting with C. K. Prahalad, Dean of the Ross School of Business at the University of Michigan, three of his graduate students, Gary Hamel, W Chan Kim and Constantinos Markeides and work carried out by 40 member companies of the Industrial Research Institute (founded in 1938) from 1999 to 2002.
The term Value Innovation was first used by W Chan Kim and Renee Mauborgne in 1997 and their best selling book, Blue Ocean Strategy, is based on the Value Innovation platform. Kim and Mauborgne's thesis is that companies compete in the same market with other companies (a red ocean). They should render the competition irrelevant and go swim in a blue ocean. It's a wonderful concept but in order to do that you need a process and set of enabling tools. Unfortunately Blue Ocean Strategy does not provide the clear process that's required but it does provide some tools.
The Value Innovation Process is the solution and this first lecture is the lead into this 10-Step Process.
You'll discover what Value Innovation is : "To deliver exceptional value to the most important customer in the value chain" and how that value can be delivered.
When used consistently Value Innovation drives sustainable profitable growth, increases the value of your company and your growth will lead to job creation.
In this introduction, you'll understand there are are least 14 different schools of innovation and that's in part why the word innovation is misused and poorly understood.
We will walk you through the genesis of the Value Innovation Process so you'll have a firm understanding that this did not happen overnight, It has deep roots starting with C. K. Prahalad, Dean of the Ross School of Business at the University of Michigan, three of his graduate students, Gary Hamel, W Chan Kim and Constantinos Markeides and work carried out by 40 member companies of the Industrial Research Institute (founded in 1938) from 1999 to 2002.
The term Value Innovation was first used by W Chan Kim and Renee Mauborgne in 1997 and their best selling book, Blue Ocean Strategy, is based on the Value Innovation platform. Kim and Mauborgne's thesis is that companies compete in the same market with other companies (a red ocean). They should render the competition irrelevant and go swim in a blue ocean. It's a wonderful concept but in order to do that you need a process and set of enabling tools. Unfortunately Blue Ocean Strategy does not provide the clear process that's required but it does provide some tools.
The Value Innovation Process is the solution and this first lecture is the lead into this 10-Step Process.
You'll discover what Value Innovation is : "To deliver exceptional value to the most important customer in the value chain" and how that value can be delivered.
When used consistently Value Innovation drives sustainable profitable growth, increases the value of your company and your growth will lead to job creation.
In this introduction, you'll understand there are are least 14 different schools of innovation and that's in part why the word innovation is misused and poorly understood.
We will walk you through the genesis of the Value Innovation Process so you'll have a firm understanding that this did not happen overnight, It has deep roots starting with C. K. Prahalad, Dean of the Ross School of Business at the University of Michigan, three of his graduate students, Gary Hamel, W Chan Kim and Constantinos Markeides and work carried out by 40 member companies of the Industrial Research Institute (founded in 1938) from 1999 to 2002.
The term Value Innovation was first used by W Chan Kim and Renee Mauborgne in 1997 and their best selling book, Blue Ocean Strategy, is based on the Value Innovation platform. Kim and Mauborgne's thesis is that companies compete in the same market with other companies (a red ocean). They should render the competition irrelevant and go swim in a blue ocean. It's a wonderful concept but in order to do that you need a process and set of enabling tools. Unfortunately Blue Ocean Strategy does not provide the clear process that's required but it does provide some tools.
The Value Innovation Process is the solution and this first lecture is the lead into this 10-Step Process.
Introduction to the Value Innovation Process(R)
1 lecture 08:55
The 10-Step Value Innovation Process
You will learn what the Value Innovation Process is at a high level and you'll be introduced to, perhaps, some new tools:
- In Step 1: What's in scope and What's out of scope?'
- In Step 2: What is a Value Chain, the 3 questions and the 3 question template to identify you Most Important Customer(s).
- In Step 3: What is a Value Curve? What is "As Is", "Best in Class" and "To Be?
- In Step 4: What is contextual interviewing?
The Value Innovation Process can be used by start ups, entrepreneurs, small business owners, medium and large sized companies. Not-For-Profits, government agencies at the Federal, State and local level..
Anybody with a customer can use this Process and enabling tools to deliver greater value.
If you work in HR, IT or finance, your Most Important Customer is inside the organization. You can use this Process and enabling tool-set to deliver exceptional value and it's probably the head of a Business Unit.
Introduction to the Value Innovation Process(R).
1 lecture 08:55
The 10-Step Value Innovation Process
You will learn what the Value Innovation Process is at a high level and you'll be introduced to, perhaps, some new tools:
- In Step 1: What's in scope and What's out of scope?'
- In Step 2: What is a Value Chain, the 3 questions and the 3 question template to identify you Most Important Customer(s).
- In Step 3: What is a Value Curve? What is "As Is", "Best in Class" and "To Be?
- In Step 4: What is contextual interviewing?
The Value Innovation Process can be used by start ups, entrepreneurs, small business owners, medium and large sized companies. Not-For-Profits, government agencies at the Federal, State and local level..
Anybody with a customer can use this Process and enabling tools to deliver greater value.
If you work in HR, IT or finance, your Most Important Customer is inside the organization. You can use this Process and enabling tool-set to deliver exceptional value and it's probably the head of a Business Unit.
The 10-Step Value Innovation Process
You will learn what the Value Innovation Process is at a high level and you'll be introduced to, perhaps, some new tools:
- In Step 1: What's in scope and What's out of scope?'
- In Step 2: What is a Value Chain, the 3 questions and the 3 question template to identify you Most Important Customer(s).
- In Step 3: What is a Value Curve? What is "As Is", "Best in Class" and "To Be?
- In Step 4: What is contextual interviewing?
The Value Innovation Process can be used by start ups, entrepreneurs, small business owners, medium and large sized companies. Not-For-Profits, government agencies at the Federal, State and local level..
Anybody with a customer can use this Process and enabling tools to deliver greater value.
If you work in HR, IT or finance, your Most Important Customer is inside the organization. You can use this Process and enabling tool-set to deliver exceptional value and it's probably the head of a Business Unit.
The 10-Step Value Innovation Process
You will learn what the Value Innovation Process is at a high level and you'll be introduced to, perhaps, some new tools:
- In Step 1: What's in scope and What's out of scope?'
- In Step 2: What is a Value Chain, the 3 questions and the 3 question template to identify you Most Important Customer(s).
- In Step 3: What is a Value Curve? What is "As Is", "Best in Class" and "To Be?
- In Step 4: What is contextual interviewing?
The Value Innovation Process can be used by start ups, entrepreneurs, small business owners, medium and large sized companies. Not-For-Profits, government agencies at the Federal, State and local level..
Anybody with a customer can use this Process and enabling tools to deliver greater value.
If you work in HR, IT or finance, your Most Important Customer is inside the organization. You can use this Process and enabling tool-set to deliver exceptional value and it's probably the head of a Business Unit.
The 10-Step Value Innovation Process
You will learn what the Value Innovation Process is at a high level and you'll be introduced to, perhaps, some new tools:
- In Step 1: What's in scope and What's out of scope?'
- In Step 2: What is a Value Chain, the 3 questions and the 3 question template to identify you Most Important Customer(s) Curves...
