Introduction to E-Mail Marketing

One-day Email Marketing Course

Almost 45 years back Ray Tomlinson sent the first ever email and started the very effective marketing technique; we call it “Email Marketing”. Soon celebrating half a century, this technique is still evolving with passing time. From behavioral data to data driven marketing to automation, Email Marketing is going to become more powerful as ever.

Email marketing is a powerful tool that helps in reaching out to prospective customers, retaining existing customers, as well as building lifetime customer value. Through this medium you get a chance to study the various strategies you should follow to grow your business across the globe.

This one-day course will train you on the various email marketing approaches giving you a chance to learn various modes of using mailers to market your products and services as an effective marketing medium.

Program Benefits

• The course demonstrates the various ways of creating rich email marketing campaigns. It covers important Email Service Provider (ESP) tools, such as Vertical Response and MailChimp.
• Using real-time illustrations, it shows you steps to harvest and nurture email lists on an opt-in basis.
• Do you want to learn how to keep track of performance using email client analytics and Google analytics tracking? Well, come and join this course because here you will get a chance to learn on how to design and write engaging email campaigns.
• Best case studies related to effective marketing campaigns will be discussed to showcase best practices.

Topics Covered

• An introduction on Email Marketing and Best Practices
• Discussion on features of Email Marketing Client tools
• How to write effective and appealing subject lines
• How to write effective and optimized email marketing copy
• Steps to create and manage email marketing campaigns via an Email Service Provider tool
• What is an email-marketing list and how to create as well as maintain it?
• Steps to design and create email marketing newsletter
• An overview on Email Marketing Analytics and how to use it
• Discussion on effective email marketing case studies

Who Should Enroll

• Those who want to understand the basics of creating and managing email marketing strategy.
• Participants list may include marketers, communicators, business owners and sales professionals.
• If improving ROI is your main focus, then do not wait and enroll yourself for this course.