Introduction to Fashion Marketing
Course
In London
Description
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Type
Course
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Location
London
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Duration
3 Days
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Start date
Different dates available
This course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion. You will explore the theory of marketing, but also through the use of case studies of recent marketing campaigns, you will understand how marketing is being used in the fashion industry today...
Facilities
Location
Start date
Start date
Reviews
Subjects
- Market
- Credit
- Marketing
- Fashion Marketing
- Communications
- Industry
- Marketing Research
- Fashion Product
- Target markets
- Fashion Brand
Course programme
This course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion. You will explore the theory of marketing, but also through the use of case studies of recent marketing campaigns, you will understand how marketing is being used in the fashion industry today.
The course includes:
- Analysing the fashion market
- Fashion marketing research
- Identifying fashion segments and selecting target markets
- The fashion product
- Fashion distribution
- Pricing garments and fashion services
- Integrated fashion communications
Level:
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Booking:
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Introduction to Fashion Marketing