An Introduction to Fashion PR (Public Relations)

This course will help you understand the demands of fashion public relations. Ever wondered how to write a press release, is it all about organising events and parties? The course will include:

• The role of PR in the fashion retail
• How does PR increase brand awareness
• Understand lead-times, from both retail and consumer perspectives
• How to work with the editorial media
• How to use new media and develop media contacts
• Press packs
• Selecting images to influence the media

The course will be lecture based with workshop activities.