Introduction to Marketing Communications
Course
In Hammersmith
Description
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Type
Course
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Level
Intermediate
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Location
Hammersmith
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Duration
1 Day
Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- Marketing
- Marketing Communications
- Communications
- Right Tools
- Communications Mix
- Marketing Audit
- Marketing Strategy
- Marketing Processes
- Marketing Management
- Marketing Environment
- Marketing Segmentation
Course programme
- Selecting the right tools
- Marketing communications messages
- The media
- Other promotional methodsand approaches
- Integrated marketing communications
Upon completion of this course, you will be able to understand:
- The role and configuration of the marketing communications mix.
- Characteristics of each of the primary tools, messages, and media.
- Criteria that should be used to select the right communications mix.
- The changing marketing communications landscape.
- Principles and issues associated with integrated marketing communications.
Introduction to Marketing Communications