Other Marketing courses Hammersmith

...communications landscape. Principles and issues associated with integrated marketing communications... Learn about: Right Tools, Communications Mix, Marketing Strategy...

...The use of selling propositions, and the role of emotion in advertising. Different types or forms of advertising. Ways in which advertising can be used strategically... Learn about: Marketing Communication, Marketing Strategy, Selling Skill...

...communicate with a range of stakeholders. Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations... Learn about: Sales Training, Marketing Environment, Marketing Communications...

...Characteristics of strategic account management. The value and role of sales promotions. Ways in which sales promotion is thought to work. The merits... Learn about: Public Relations, Social Media, Sales Promotion...

...of both pay-per-click and search engine optimisation. Characteristics and value of marketing communications through social media. Characteristics associated with viral marketing... Learn about: Marketing Communications, Trade Finance, Brand Management...

...brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third-sector... Learn about: Messages and Creativity, Message appeals, Creative Process...

...Various types of product propositions and particular concepts relating to the management of products, including the product lifecycle. The relationship... Learn about: Product range, Product lifecycles, Product levels...