Introduction to Marketing

An Introduction to Marketing

Marketing is essential for any organisation; large or small, public or private; for those selling products or providing information and a service.

The world has changed from a paradigm where the seller ruled the market to one where the buyer is now in command and this makes an understanding of marketing a key skill for any communications professional.

And with digital marketing revolutionising the way we communicate, even old hands need a refresher as so much has changed.

The one-day course will introduce you to Marketing – covering the important elements in a straightforward, easy to understand format.

It will guide you through the language and terminology of marketing; introduce you to the process and enable you to formulate a practical marketing strategy and implement marketing plans.

The course is delivered in an interactive style that allows the training to flexibly adapt to the participants needs – going into more detail where needed and moving on when the participants are already versed in an area.

The course is suitable for anyone new to marketing as a well those who are more experienced and require an update on the latest developments.

Key training areas

• How to research your market
• Segmentation and understanding your target market
• Getting your positioning and your value proposition right
• A guide to marketing channels
• How to develop a strategy and a plan
• Measuring success
• Managing agencies
• B2B versus B2C
• Ethical marketing