Pay Per Click PPC Marketing Course
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I found the one to one instruction far more beneficial than being in a room with 30 other people all with differing interests.
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Training
In Wolverhampton
Description
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Type
Training
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Location
Wolverhampton
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Duration
1 Day
All attendees receive our USB flash drive containing all training documentation, useful links, internet marketing resources and a printable certificate. Tea, coffee and light refreshments are provided at all workshops. A buffet lunch is provided for those attending for a full day. We offer full after-support and monthly updates to all attendees for up to 6 months after their workshop. Suitable for: Our training workshops are suitable for businesses that are planning to develop and implement a website or have an existing website that isn't performing to their expectations. Business owners and directors especially new business owners and start-ups. Sales or marketing managers or those who wish to improve their focus on the internet for business. Individuals or employees responsible for the management of a website for their business or company. Web designers that are new to the industry or would like to train in internet marketing to expand their business or services
Facilities
Location
Start date
Start date
About this course
There are no prerequisites to attend our workshops other than general computer literacy and a working knowledge of the internet. No previous internet marketing knowledge is required.
Reviews
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I found the one to one instruction far more beneficial than being in a room with 30 other people all with differing interests.
← | →
Course rating
Recommended
Centre rating
Joe Hickman
Teachers and trainers (1)
Mark Bailey
Trainer
Course programme
ONE-TO-ONE Training Workshop, relevant to you and your business. For many businesses being visible on the internet is crucial. While there can be no substitute for your website appearing high in the natural search engine listings, the reality is that in practice this can be a lengthy and difficult process. Pay per click marketing or PPC can be used to get top positions in the search engines, even when you cannot get positions in the natural results. This method of online advertising is very cost effective; as you bid on key terms used by your customers and only pay when the searcher actually clicks through to your site. However it is very easy to just throw money at keywords and ads without really understanding how to get the most from your PPC campaign.
This workshop provides a strategic overview of what you need to know to set-up your first pay per click campaign. It will provide an introduction to developing, structuring and managing a successful and cost effective Pay per Click advertising campaign and how to make sure that when potential customers land on your site it results in an enquiry or sale. It will show you how to avoid the pitfalls of PPC and most importantly, ensure you get maximum return on investment.
* For those who already have accounts set up, bring your login details. Your existing account and campaign can be used in the training session.
Introduction To Pay Per Click
• Definition of PPC and how it works
• The major players, Google Adwords, Facebook, Bing, Yahoo, Price Comparisons
• How their services differ
Identifying the keyword phrases to target for PPC
• Why choosing the right keyword phrases is critical
• How to research potential keywords phrases for your market sector
• How to find the volume and popularity of keyword phrases to target
Planning and structuring your PPC campaigns
• Setting objectives, goals and expectations
• The importance of a good campaign structure
• How to build in flexibility to evolve and grow your campaign over time
• Considerations for tracking PPC campaign performance at set-up
Setting bids and bid management strategy
• The different bidding models and how bid management works
• Bidding tactics, tips and techniques
• How to uncover your competitors’ bids and bidding tactics
The importance of writing compelling ads and landing pages
• How to write compelling ads to increase clickthrough rates (CTRs)
• How to carry out split testing of PPC ad creative and landing pages
• Reduce average cost per click (CPC) by writing better performing ads
• How highly targeted, relevant ads can help to increase conversion rates
• How to optimise landing pages to increase conversions from PPC
Developing actionable metrics and using analytics
• Implementing and configuring analytics tools such as Google Analytics
• Filtering out unwanted keywords and underperforming ads
Pay Per Click PPC Marketing Course