Introduction to Programmatic Advertising – Digital Marketing

StudyPlex

Short course

Online

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Description

  • Type

    Short course

  • Methodology

    Online

  • Start date

    Different dates available

"Have you heard the term Programmatic Advertising before? What about RTB? Maybe you’ve heard of an SSP or a DSP or an exchange. But do you really know what these terms mean and what these companies do?

In 2020 programmatic advertising was a $65B a year industry, or about 20% of all digital ad dollars. This is up nearly 2,000% from just 2011. And industry of this size, with such explosive growth requires a lot work by many different companies. It also requires a complex system that results in benefits for all parties.

In Introduction to Programmatic Advertising I’ll walk you through the process of a programmatic ad buy, the ad-tech companies involved, and the benefits for both advertisers and publishers. I’ll breakdown the ecosystem piece by piece in order to clearly explain what “programmatic” actually means.

By taking this course you’ll be joining over 50,000 students that I’ve taught to date in over 130 countries. My classes on digital advertising have received hundreds of 5 star reviews from seasoned media professionals, to recent college grads. I know you’ll not only learn something from this course, but you’ll enjoy the experience.

Overview: Get immersed into the world of programmatic advertising. In this introductory level course, designed for those with an intermediate understanding of the digital marketing space, I’ll explain exactly what programmatic advertising actually is, and how it’s executed. I use simple visuals to illustrate complex systems, and provide clear definitions for industry terms and short-hand. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you."

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

CPD & IPHM Certified - MCQ Exam & Tutor Support

This course is suitable for all skill levels and backgrounds. Whether you want to advance your career prospects, learn a new skill, or broaden your educational horizons this course will help you to gain a solid understanding of the core competencies required to drive a successful career in your chosen industry.

"Academic
The course is open to students of all academic backgrounds aiming to enhance their skills.

Age
At Study Plex, we invite everyone to learn. This course is open to anyone aged 16 and over.

Eligibility
If you have a basic grasp of English, numeracy and ICT, you will be eligible to enrol."

"CPD and IPHM Accredited Certificate of Achievement
Grow your career by earning CPD and IPHM accredited certificate of achievement and add extra value to your CV. On successful completion of this course, you will be eligible to order your CPD and IPHM accredited certificate of achievement (dual certificate) to demonstrate your new skills. You can also share this certificate with prospective employers and your professional network. The CPD and IPHM accredited certificate of achievement (dual certificate) can be obtained in PDF format at the nominal fee of £12; there is an additional fee to get a printed copy certificate which is £39.

Endorsed Certificate from Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £85."

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 2 years

Subjects

  • Media
  • Industry
  • Advertising
  • Digital Marketing
  • Marketing

Course programme

" Introduction to Programmatic Advertising Welcome to Programmatic Advertising – Digital Marketing in Today’s World High level, what is programmatic advertising and what is the advantages Digital Marketing Introduction - Programmatic Advertising Digital Marketing Introduction – Qualifying Media and Ad Standards How it Works – A walkthrough of the programmatic process The Programmatic Process In Action – Walking Through the Process Data Enhanced Ad Buys – Using DMPs to Make More Informed Buying Decisions Programmatic vs. RTB - Defining RTB and Programmatic Programmatic vs. RTB – They are not one in the same, so what are they Reporting – Go beyond Impressions and Clicks and Discover Response, Win, & Fill Setting Pricing in a Programmatic Environment Auctions - Waterfalls, Header Bidding, and All About Programmatic Auctions Auctions – An Introduction to First & Second Price Auctions in Digital Marketing Traditional Waterfall – Digital Marketing Process of Serving an Ad Header Bidding – Programmatic Advertising 2.0 – Digital Marketing’s New King Mobile Header Bidding – How This Auction Works Specifically In-App Recap & Thank You Recap – Thank You – and Bonus Lecture!"

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Introduction to Programmatic Advertising – Digital Marketing

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