Introductory Certificate In Marketing

It is not necessary to have any previous experience or knowledge of marketing to join this short course (equivalent to A level qualification). You may already be working and want to study around work commitments; or you may be running your own business and are looking to improve your marketing knowledge and skills.

The introductory certificate is for anyone educated to at least GCSE level, all mature students are welcome.

This is a professional marketing qualification. It will help you grasp the fundamentals and areas of best practice in marketing. You will learn how to segment and target your market, how to build customer relationships and the gathering of information in a practical and useful way.

You will learn how to:

Identify how customer behaviour and segmentation underpins effective marketing practice

Understand the basic differences in marketing applications across sectors

Apply a basic knowledge of the marketing tools

Demonstrate a working knowledge of ICT and the application of that knowledge to the marketing environment

When will I receive my results?

Results will be forwarded on as soon as they are received at the college. Please note that certificates, where awarded, can take up to 4 months to be received at the college before forwarding on to learners.

Online multiple choice examination, and two short written assignments on the course modules

Next level - professional marketing certificate.