Corporate Brand Management MSc (Brunel Business School)

Teaching and Assessment Teaching A particular feature of the course is the use of case studies to contextualise contemporary theory and practice. Class presentations offer the opportunity to gain valuable presentation experience as you apply theory to practice. Academic Staff who teach on the course include: Professor John Balmer Professor of Corporate Brand Management and Director of the Marketing and Corporate Brand Research Group (MCBM) Dr Sharifah Alwi Programme Director and Senior Lecturer in Corporate Brand Management. Dr Michael Heller Senior Lecturer in Marketing Dr Marcia Ferreira Lecturer in Marketing and Operations Assessment Modules are typically assessed by individual assessment and an examination in May Teaching methods include lectures and informal small study groups Coursework and examinations place considerable emphasis on the ability to think and reason critically, but constructively The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project Individual and/or group presentations using laptops, PCs and digital projectors