Introductory Moderating Skills

The Market Research Society (MRS)

Course

In London

£ 505 + VAT

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Description

  • Type

    Course

  • Location

    London

This course enables you to: maximise your potential as a moderator by building your confidence and exploiting your own individual strengths. Suitable for: This course will benefit trainee qualitative researchers, quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering.

Facilities

Location

Start date

London
See map
72 Margaret Street, W1W 8ST

Start date

On request

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Course programme


Maximising skills and confidence to develop an effective moderating style

Objective
This course enables you to:
  • maximise your potential as a moderator by building your confidence and exploiting your own individual strengths.

Learning outcomes
By the end of the course, delegates should:
  • know how to:
    • get started and cope with nerves
    • work with a discussion guide
    • use stimulus materials and projective techniques
    • deal with difficult respondents
    • manage client involvement in the process
  • understand and be able to apply:
    • the basic theory of moderating
    • some good practice tips
    • the principles governing effective group dynamics
    • a range of projective techniques
    • the principles governing the effective use of body language
OPPORTUNITY FOR DELEGATES TO
MODERATE GROUPS OF 'REAL' RESPONDENTS

Who will benefit?
This course will benefit trainee qualitative researchers, quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering.

See related categories

Introductory Moderating Skills

£ 505 + VAT

The best Market Analysis courses

See all

See all