Leadr certificate in commerciality online training course

Course Content

• Gain an introduction to the importance of business acumen and how to develop it.
• Complete a self-reflection module covering the 9 Key Personal Skills and set a benchmark for the programme
• Find out about the programme outcomes
• Complete an introductory module in the E-Academy which provides an in depth overview of the 9 Key Personal skills of successful people
• Introduction to a powerful methodology that teaches you to analyse any business as well as applying it to your own

• What is a market segment?
• The three key questions when defining a market
• Learn why segmentation is so important
• Learn that market attractiveness depends on its size, growth and profitability
• Understand how to use data and tools like PESTLE to help you assess the size and growth potential of your market
• Learn how to use competitive intensity to assess the profitability of your market
• The four key points to remember about markets
• Complete the Level 1: “Square Mile” Dragons’ Den case study to practice and develop Problem-Solving, Enterprising, Communication and Self-Awareness skills

• Understand that there are two ways to beat the competition
• Learn that comparing against competitors involves assessing the offering position (doing it better) and the operating position (doing it at lower cost)
• Study how Apple excels in both its offering position and operating position
• The four key points to learn about strategy
• Complete the Level 2: “Extreme Fliers” Dragons’ Den case study to practice and develop Problem-Solving, Enterprising, Team-Player, Business-Awareness, Decision-Judgement and Communication skills

• The three aspects of business performance and risk when investing
• The four elements of the cash cycle
• Understand the different routes for raising finance
• Study the break-even point for a business
• Learn about the importance of cash flow
• Understand about company financial statements
• Sense check the commercial viability of an investment opportunity and evaluate the deal dynamics
• Learn the importance of people factors in the success of businesses
• Complete the Level 3: “Mixalbum.com” Dragons’ Den case study to practice and develop Problem-Solving, Enterprising, Team-Player, Business-Awareness, Decision-Judgement and Communication skills

• Assess all of the knowledge you have covered in a final exam to pass the programme and gain your certificate
• Measure your 9 Key Skills on our skills meters throughout the programme
• Receive a downloadable Personal Skills Profile for reflection

• Apply the methodology you have learnt to your own business idea to measure likely success
• Measure yourself on the 54:70 Success Matrix™
• Use a step by step toolkit to analyse strengths and weaknesses, spot opportunities and create an action plan to ensure strategic success!