Liberal Studies (Public Relations) BA (Hons)

Our new range of liberal studies degrees provides a true US-style liberal arts education, a first in the UK.You choose a ‘major’ subject area whilst taking a range of ‘electives’ to tailor your degree to match your passions and interests. Every module in our liberal studies programme has been specifically designed for the degree, delivering you a broad-based education which engages you in critical and interdisciplinary thinking. Liberal arts graduates are well-prepared to make the most of opportunities in a fast-moving global economy.The BA (Hons) Liberal Studies (Public Relations)  offers a grounding in the history, theories and developments for the public relations industry and the chance to test concepts through real-world projects. You will learn the essential skills for working in the global, multi-media communications industries, including media relations, media campaigns, writing and producing for the media, media law and ethics, business skills and crisis communications management. Read about our Liberal Studies programmes in the news. Register for an Open Day Why should I choose this programme? With the increasing link between a company’s reputation and brand, and the two-way role demanded by social media, the traditional role of a PR professional has expanded rapidly. Today’s PR professional must add marketing, company strategy and two-way communication to their 21st century skillset, while also keeping the solid fundamentals of strategic planning and communications. The Public Relations major focuses on building the skills that a practicing public relations professional will need in today’s marketplace. Key skills, aims and objectives Understand and demonstrate skill in public relations and corporate communications functions for businesses and non-profit organisations through analysis, planning, message development...