MA in Marketing and Innovation, Advanced Entry Programme

This programme is designed for graduates of any discipline holding a Postgraduate Diploma and relevant work experience, and wanting to pursue a career in Marketing and strategic marketing management.
As an ambitious and driven student, you would have already gained some valuable marketing experience to bring to the programme. This Master’s degree course aims to broaden your existing knowledge about marketing and supplement your work experience with contemporary skills and concepts marketing managers need to become successful professionals in their field. In this course you will improve your strategic decision making skills and develop your understanding of international marketing strategy.
The focus of the award is on developing your ability to find and exploit unique and innovative marketing strategies that would empower you to not only respond to rapid changes in the market, but to also anticipate and even influence these changes that are crucial for the competitive strength and profitability of employers.
At London School of Marketing you will not simply learn about marketing management - you will practice it!
The research element of the programme will enable you to investigate an international marketing problem currently affecting a company or industry of your choice, design an innovative solution to this problem and critically analyse how the implementation of the solution has impacted the company. This will enable you to explore how theory relates to practice.