Marketing (CIM upgrade)

MSc Marketing (CIM upgrade)

The upgrade route recognises the postgraduate credits obtained via completion of the CIM Postgraduate Diploma allowing you to complete the necessary further taught modules and project in order to gain the additional credits required for the MSc award.

It is widely recognised that marketing professionals looking to work at a senior level require more than just strategic knowledge and commercial awareness. Marketing roles have become more focused as employers seek to meet the challenges of increasing audience and medium fragmentation in addition to global competition.

To reflect these industry changes, we have designed a ‘distinctive’ MSc upgrade programme that will enable you to build on your knowledge obtained at CIM Postgraduate level. You will also have the chance to specialise through undertaking elective modules such as direct and digital marketing or services marketing.

The programme includes the following features:

• practical and professional skills to build on your existing marketing experience allowing you to make an immediate impact in your work
• a range of electives giving you the opportunity to specialise in your chosen area of marketing
• BPP programme materials prepared in conjunction with practitioners, based on real-life case examples and using business simulations
• teaching provided by a mix of academics and marketing practitioners
• access to first-rate facilities and a specialist business Careers Service
• personal tutor support and guidance to increase your confidence and assist you in realising your potential

How is the programme taught?

You will be taught using a combination of small group sessions and interactive lectures.

The small group sessions in particular will have a strong emphasis on student-centred learning. This means many of the classes will include practical skills sessions in which you will actually do the work of a marketing professional rather than just talk about it!

Whole group sessions will typically be organised around a series of short lectures, in combination with interactive activities such as buzz groups. Small group sessions will include seminars and workshops with emphasis on developing practical skills and enhancing understanding through case-study based learning.

The standard ratio of whole-group sessions (WGS) and small-group sessions (SGS) is 1:1, allowing for 90 minutes of WGS and 90 minutes of SGS in a typical week (per module).

In addition, you will have the opportunity to access some of the live lectures in recordings via the Business School’s Virtual Learning Environment.

Assessment

The programme is assessed on a module-by-module basis using a combination of coursework, presentations, open or closed-book examinations and a supervised independent project.

Programme materials will contain mock assessments, revision packs and consolidation activities to fully prepare you for the real assessments.

Formal and informal feedback is given throughout the programme to help you achieve success and maximise your potential.

Mode of study

All of our masters programmes are designed to give you maximum flexibility.

At BPP, we understand you are an individual with your own personal set of circumstances and you need a programme of study that will fit around you – not the other way round.

This is why we have created a highly flexible delivery mode for our programmes, allowing you to study at a pace and time convenient to you.

Our MSc Marketing offers:

• flexi-mode study meaning you can choose to study anything from a traditional one-year full-time programme through to a part-time programme spread up to 5 years with the option to speed up or slow down the pace in which you work towards completing your study
• choice of class times including day and evening classes
• option to take a ‘study break’ at the end of each term and then re-enter onto the programme through one of our three start dates a year
• three start dates a year (January, May and September) to ensure you never have to wait more than four months to join the programme or re-enter after a study break