MA Service Experience Design and Innovation

Content

The course is structured to develop strategic and creative expertise within the design and delivery of innovative service experiences.

You will be encouraged to undertake projects that will tackle many of the social, corporate and environmental challenges facing the 21st century.

Projects may be as diverse as conceiving services to mitigate the digital divide of the senior citizens of London borough, to designing a virtual reality in-store experience for a global insurance company, through to realizing an innovative business proposition for a personal start-up.

MA Service Experience Design and Innovation is aimed primarily at applicants who have a graduate design discipline and wish to broaden their understanding of innovation and design as a collaborative interdisciplinary process. However, the course would also be of interest to students from social science backgrounds and related fields.

You will have the opportunity to take part in design projects, workshops and study tours. These will be embedded in a sound theoretical framework of lectures, case studies, seminars and tutorials.

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24 September 2018

Course units Autumn, Term One

Unit summary:

• Service Experience Design for Social and Corporate Innovation (40 credits)
• Entrepreneurial Strategy and Project Management (20 credits)

Unit summary:

• Collaborative Unit (20 credits)
• Global Design Futures (20 credits)
• Individual Concept Development (20 credits)

In Terms One and Two you will gain a detailed knowledge of core theory and skills in innovation and creativity. The skills and knowledge obtained will enable you to articulate design ideas, observations and solutions creatively as designers, as well as demonstrating rigour and critical evaluation in your work. You will be able to apply your design thinking strategically and add value to new and challenging contexts.

Unit summary:

• Global Design Futures (continued)
• Individual Concept Development (continued)
• Major Project (60 credits)

Term Three builds on the knowledge and skills you have acquired and applies these to the creation of original design research projects. This involves the development of a major project on the basis of extensive research, investigation and a firm methodological approach.

Unit summary:

• Major Project (continued)

In Term Four you'll continue with the development and production of your Final Major Project, where you will need to demonstrate the testing of ideas, exploring the context of the project as well as identifying key issues such as appropriate discourses, research methodologies, materials and media through which you can effectively communicate your ideas.

If you are unable to continue or decide to exit the course, there is a possible exit award. A Postgraduate Diploma will be awarded on successful completion of the first 120 credits.

MA Service Experience Design and Innovation Programme Specification 2017/18 (PDF - 218KB)

Staff Course Leader

Silvia Grimaldi

Lara Salinas

Cordula Friedlander, Hena Ali, Phillipa Rose

Alison Prendiville

The course teaching is also complemented by a range of guest lecturers from industry practitioners.