MA Strategic Marketing (CIM)

Arden University

Master

Distance

Price on request

The best Strategic Marketing courses

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Description

  • Type

    Master

  • Methodology

    Distance Learning

  • Duration

    2 Years

  • Credits

    180

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Accredited by the CIM, our MA Strategic Marketing Master's Degree course is designed for both new graduates and practising managers who are aiming to shape high-level strategy and manage creative global marketing plans.

Delivered 100% online by Arden University, this School of Business and Management Master's programme is a fantastic opportunity to take on greater challenges and to expand your competitive advantage as you develop strategic marketing skills that are highly sought after worldwide in a variety of industry sectors.

You will learn exclusively online via Arden's Distance Learning programme, allowing you to study at a time and place to suit you and you'll combine your knowledge of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions.

About this course

You will:

Be able to advise on appropriate strategies to support the management of Strategic Marketing functions
Understand the importance of data in the decision-making process
Have an advanced understanding of marketing management
Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
Have transferable skills that will maximise your employability and career potential
Your MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

Marketing Director
Head of Sales and Marketing
Senior Marketing Analyst
Senior Brand Manager
Product Manager

We’re proud to say that some of our Arden University Postgraduate students studying this Strategic Marketing Master's Degree have gone on to work for companies like Apple, IBM, Clarins and KLB Group.

Our Strategic Marketing alumni branch out into roles such as:

Division Sales Manager
Project Manager
Freelance Digital Marketing Specialist
Market Insight Manager

To be eligible for Arden's Strategic Marketing MA course you must normally have:

A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

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Subjects

  • Marketing
  • Strategic Marketing
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Planning
  • Marketing and Human
  • Marketing Segmentation
  • Marketing Communications
  • International Marketing

Course programme

Modules

  • Strategic Marketing - CIM
  • International Marketing
  • Mastering Metrics - CIM
  • Marketing Communications
  • Driving Innovation - CIM
  • Data Handling and Decision Making
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings

See related categories

  • Marketing Tools Postgraduate Degrees
  • Marketing Processes Postgraduate Degrees
  • Marketing Segmentation Postgraduate Degrees
  • Strategic Marketing Postgraduate Degrees
  • Distance learning Strategic Marketing Postgraduate Degrees
  • Arden University Postgraduate Degrees

MA Strategic Marketing (CIM)

Price on request

The best Strategic Marketing courses

See all

See all