Managing and Leading Strategic Communication

Communication Skills Analysing communication methods. Effectively structuring your communication. Obtaining the benefits of active listening. Overcoming barriers to communications. Understanding the role of paradigm and perception. Comprehending different communication styles Communication During Change Selling in the benefits Developing new guidelines Are the benefits of the change readily observable? What are the 8 stages of change and what should you consider in each stage to maximise the likelihood of success? What are the common problems when managing changes that if neglected can seriously impact the change process? Employee Engagement Enhanced communication skills with emphasis on non-verbal communication and body language. How can you improve your communication skills with your team by putting yourself in their position? What strategies help you gather more information about difficult cases before expressing your dissatisfaction or saying something that you could regret afterwards? Communicating coordinating and leading What do people say about your team - and what do you want them to say? Key challenges for your team and how to meet them Case study - communicating coordinating and leading in practice Personal action planning. Influencing Skills How to establish rapport. How to use a simple 3-step technique to make people feel more comfortable in accepting your ideas. How to inspire others. How to use the 10-step persuasion technique to systematically prepare for an event where you expect to persuade others. What verbal techniques you should be aware of to improve your chances of success? Brand Management Brand creation What is a brand its key characteristics and why do people buy a brand? Create protect enhance and maintain long-term brand value. Evaluate and choose the most appropriate media and mix to promote the brand. Defend your brand when it is under attack: top tips and traps to avoid.