Managing Innovative Technology

This one-day course covers the essential knowledge for technology commercialisation.

It provides an overview of the organisational dynamics in acquiring and transferring technologies to the market. Participants will also develop their legal, technical and negotiating skills to build innovation capacity in their organisation.

• Open innovation vs traditional approaches
• Organisational and process factors
• Licensing technology and negotiation
• Intellectual property strategy
• Exploring technology markets

Purpose:

• To define Innovation
• To go through models of innovation
• Understand disruptive innovation

Outcomes:

• Understand the link between competitiveness and innovation
• Understand how disruptive innovation is creating new markets

Purpose:

• What is IP?
• Can you and should you protect using IPR?
• What are the evaluation tools to help decision making

Outcomes:

• Appreciate the complexity of the patenting process
• Be aware of the resource and strategic implications of patenting
• Ability to evaluate beyond the technical evaluation criteria

Purpose:

• An overview of the licensing process
• Decisions around the circumstances in which licenses are appropriate
• What is required of licensor and licensee

Outcomes:

• Understanding of the purpose of licensing
• Nature and dynamics of partnerships that support licensing
• Knowledge of partner needs in the license process

Purpose:

• Market research techniques
• Functional analysis of technologies
• End user and customer needs
• Market research processes for radical technologies

Outcomes:

• Be able to analyse technologies in context of finding customers
• Gain practical experience of analysing end user needs
• Understand the difference between market data and market research
• Be able to manage the specific needs of disruptive or innovative technologies that are creating new markets

Purpose:

• The knowledge economy argument for Open Innovation
• How does it work?
• Principle v practice: barriers and constraints in implementation
• Legal structuring around the deal
• How to establish connectivity to enable Open Innovation

Outcomes:

• Understand the differing organisational needs for those involved
• Become literate in the types of frameworks and agreements that commonly support Open Innovation
• Gain knowledge of how to implement an open innovation strategy
• Be aware of the expectations and performance measures that work across multiples interests