Managing Risk in Social Media
Course
Online
Description
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Type
Course
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Methodology
Online
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Class hours
4h
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Duration
Flexible
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Start date
Different dates available
Social media is a powerful marketing tool for organisations but it is not without risk. These risks can have a major impact on you, your career and your organisation. And they can happen whether or not you are using social media.
Managing Risk in Social Media helps you analyse and prepare your organisation for the problems that may occur when using social media. It helps you navigate around how to handle internal social accounts and deal with external social media activity which your organisation may become involved in.
Managing Risk in Social Media will not only help you to understand, identify and manage risks, but will also guide you in preparing to protect your organisation from damages that may be caused.
Facilities
Location
Start date
Start date
About this course
Understanding Managing Risk in Social Media
enables the learner to:
• Identify social media risks and assess their potential effects
• Understand both external and internal risks of social media
• Know where to look for social media risks within your organisation
• Learn the legal and reputational risks from social media
• Audit risks for your organisation and prepare for a crisis
This course is designed for managers and accountants who wish to understand how to manage the strategic, reputational and operational risks associated with social media.
Reviews
Subjects
- Social Media
- Media
- Risk
- Managing Risk
- Risk Assessment
- Risk Management
- Risk Complaince
- Risk Analysis
- Risk Strategy
- Data Protection
- Intellectual Property Law
- Intelligence Analysis
- Intellectual Property
- Corporate Reputation
Course programme
Social Media and Risk
• What is risk in social media?
• Why is social media a problem?
• What different types of risk are there?
• Where can you find risk within an organisation?
• What is social listening?
Process Risk
• Why consider the process risks?
• What strategic risks should I be aware of?
• What are the IT risks from social media?
• What are the HR risks from social media?
• What compliance risks are found in social media?
Asset and Value Risk in Social Media
• Why are asset risks important?
• How can social media damage share prices?
• What are the legal risks from social media?
• Is social media a wasted investment?
• What are the intellectual property risks?
Reputational Risk
• Why is corporate reputation so important?
• Protecting reputations online
• Avoiding social media campaign disasters
• Managing customer comments in social media
• External websites
Managing and Mitigating Risks
• Auditing risks
• Preparing for a crisis
• Spotting a crisis
• What to do in a crisis
• Learning from a crisis
Managing Risk in Social Media