Market Segmentation and Positioning

London Business Training & Consulting

Course

In Hammersmith

£ 545 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Market
  • Communications
  • STP process
  • Market segmentation
  • Positioning
  • Segmentation
  • Consumer Markets
  • Business Markets
  • Target markets
  • Segmentation limitations

Course programme

Market Segmentation and Positioning
  • The STP process
  • Market segmentation in consumer markets
  • Segmentation in business markets
  • Target markets
  • Segmentation limitations
  • Positioning
Learning outcomes

Upon completion of this course, you will be able to understand:

  • Principles of market segmentation and the STP process.
  • The characteristics and differences between market segmentation and product differentiation.
  • Consumer and business-to-business market segmentation.
  • Different targeting strategies.
  • The concept of positioning.
  • How the use of perceptual maps can assist in the positioning process.

See related categories

Market Segmentation and Positioning

£ 545 VAT inc.

The best Strategic Marketing courses

See all

See all